During the Spring Festival, on the birthday party of a friend Xiao Sun'er, a guest who just returned from the United States sent a fan with an exquisite design. The appearance was a lively and lovely rabbit. The fan blades were made of soft plastic sheets. The line is a UBS jack. It uses static electricity. The whole shape is full of childlike interest and is very safe. This is a domestic company design and production, just launched the US market at the beginning of the year. The friend who sent the fan said that this fan toy is very popular in the children's products market in the United States. He had two hours before the team bought it.
All said that the "Made in China" design is rough, and now it gradually loses the cost advantage of low labor costs and its competitiveness in the international market has declined. But this novel and unique children's fan in front of the eyes, but let the author is full of expectations of "Made in China" - design innovation can enhance competitiveness.
In the past, although Chinese goods were cheap, foreign consumers had their overall impression of being “dark and dirtyâ€, designing stereotypes, or simply imitating others. Some products, from the quality point of view, can compete with foreign goods, but the appearance is often less than the visual impact of foreign goods. In the European and American markets, while people are enjoying cheap Chinese goods, they are complaining that Chinese goods are being fabricated.
It is true that China now has giant companies such as Lenovo and Haier that exceed the scale of 10 billion yuan. It has considerable popularity and market share in the international market. However, consumers are familiar with these brands but are not particularly close to them. a feeling of. They all have considerable size and strength, but they have not yet received applause and flowers that match them. In the author's opinion, one of the important reasons is that the products of the two companies still lack market competitiveness in design and are not far from world-class.
In the era of brand competition, focusing on design has become almost a magic weapon for European and American multinational companies to win in the market. Taking the iPhone4, which is currently swept by the Chinese market, as an example, in the eyes of market commentators, the iPhone4 is an unparalleled masterpiece of industrial design. Apple's design concept and design concept have almost reached the limit. This subversion of the traditional industrial design, so that iPhone4 rushed to take the limelight in the market, making its competitors jealous, but also to upgrade the industrial design to another new height.
The hot sales of the iPhone4 gave a "Made in China" tutorial lesson on the vivid industrial design concept. If "Made in China" does not want to be eliminated and goes further, it must start with industrial design innovation and inject new competitive elements.
Industrial design is a kind of innovative thinking. It is hard mental labor. A unique and unique humanized product often requires engineering and technical personnel to spend a great deal of effort and requires the company to inject huge expenses. "Made in China" has always neglected design innovation for many years and always wanted to rely on imitative shortcuts. This is an impetuous psychology. Impetuosity is a common problem in globalization, but it cannot but be said that it is particularly prominent in today’s Chinese society. Due to impetuousness, the “pond†of companies has become wider and lighter.
"Made in China" lacks the impetus for design innovation, but also because the concept of social legal system is weak and intellectual property rights are not protected. It takes a lot of time and money to design and develop a new product. Imitation may be a matter of overnight, and it is not subject to legal prosecution. Why not?
However, if "Made in China" wants to completely change its image in the world, reinvent itself and improve its competitiveness, it must work hard in industrial design. There is no short cut to this.
Finland, a country with the title of "the country of thousands of lakes," is a resource-poor country, but today Finland is one of the most competitive countries in the world recognized by the international community. Under the persecution of a sense of crisis, the Finns with creative spirit have made a difference in their designs and come up with another novel IT product, which has won the recognition of the international market and won them a world. A Finnish scholar’s ​​opinion can clearly explain the attitude of the Finns. “We are a country with a lack of resources. We can only survive with the exception of the oceans and forests. We only use our brains to survive.†The author believes that the crisis perception of the Finns is precisely What we lack. In order to enhance the "Made in China" international competitiveness, we should have an increased sense of urgency to rely on industrial design to upgrade "Made in China."
The same item will be worth 10,000 yuan in Korea if it is affixed with a label made in Korea in Seoul. If it is affixed with a label made in Japan, it will be 14,000 yuan, and if it is affixed with a label made in the United States, it will be worth 14,500 yuan. The same thing, the value will tend to expand the gap, which is the power of the brand. "Manufactured in China" has many varieties and high yields. However, it is still very early in the morning to truly support the international front. To change this situation, we can only rely on our efforts to create a Chinese design brand and increase the affinity, inspiration and impact of Chinese brands.
Industrial design is innovation or imitation, directly related to the gold content of products, blindly imitate, create a cottage, save money and save money, but the market risks, take the infringement of intellectual property rights of steel wire, such as walking on thin ice, will be a little inattentive will be subject to intellectual property litigation. Therefore, with the core intellectual property rights, we can only talk about creating China's design brand.
To this end, from the national perspective, we must look to the future, establish national industrial design innovation as soon as possible, strengthen the application and protection of intellectual property, and encourage design innovation. For those who have innovative elements in industrial design and have market value assessed by experts, the state should provide financial support, reward enterprises at the same time, and encourage companies and individuals to apply for patents and register copyrights for industrial designs. It also established a credit system and early-warning mechanism for industrial design intellectual property and increased the punishment for intellectual property infringement. In addition, it is necessary to establish a sound industrial design intellectual property trading platform and intermediary service agencies to promote the rational and effective circulation of intellectual property rights.
All said that the "Made in China" design is rough, and now it gradually loses the cost advantage of low labor costs and its competitiveness in the international market has declined. But this novel and unique children's fan in front of the eyes, but let the author is full of expectations of "Made in China" - design innovation can enhance competitiveness.
In the past, although Chinese goods were cheap, foreign consumers had their overall impression of being “dark and dirtyâ€, designing stereotypes, or simply imitating others. Some products, from the quality point of view, can compete with foreign goods, but the appearance is often less than the visual impact of foreign goods. In the European and American markets, while people are enjoying cheap Chinese goods, they are complaining that Chinese goods are being fabricated.
It is true that China now has giant companies such as Lenovo and Haier that exceed the scale of 10 billion yuan. It has considerable popularity and market share in the international market. However, consumers are familiar with these brands but are not particularly close to them. a feeling of. They all have considerable size and strength, but they have not yet received applause and flowers that match them. In the author's opinion, one of the important reasons is that the products of the two companies still lack market competitiveness in design and are not far from world-class.
In the era of brand competition, focusing on design has become almost a magic weapon for European and American multinational companies to win in the market. Taking the iPhone4, which is currently swept by the Chinese market, as an example, in the eyes of market commentators, the iPhone4 is an unparalleled masterpiece of industrial design. Apple's design concept and design concept have almost reached the limit. This subversion of the traditional industrial design, so that iPhone4 rushed to take the limelight in the market, making its competitors jealous, but also to upgrade the industrial design to another new height.
The hot sales of the iPhone4 gave a "Made in China" tutorial lesson on the vivid industrial design concept. If "Made in China" does not want to be eliminated and goes further, it must start with industrial design innovation and inject new competitive elements.
Industrial design is a kind of innovative thinking. It is hard mental labor. A unique and unique humanized product often requires engineering and technical personnel to spend a great deal of effort and requires the company to inject huge expenses. "Made in China" has always neglected design innovation for many years and always wanted to rely on imitative shortcuts. This is an impetuous psychology. Impetuosity is a common problem in globalization, but it cannot but be said that it is particularly prominent in today’s Chinese society. Due to impetuousness, the “pond†of companies has become wider and lighter.
"Made in China" lacks the impetus for design innovation, but also because the concept of social legal system is weak and intellectual property rights are not protected. It takes a lot of time and money to design and develop a new product. Imitation may be a matter of overnight, and it is not subject to legal prosecution. Why not?
However, if "Made in China" wants to completely change its image in the world, reinvent itself and improve its competitiveness, it must work hard in industrial design. There is no short cut to this.
Finland, a country with the title of "the country of thousands of lakes," is a resource-poor country, but today Finland is one of the most competitive countries in the world recognized by the international community. Under the persecution of a sense of crisis, the Finns with creative spirit have made a difference in their designs and come up with another novel IT product, which has won the recognition of the international market and won them a world. A Finnish scholar’s ​​opinion can clearly explain the attitude of the Finns. “We are a country with a lack of resources. We can only survive with the exception of the oceans and forests. We only use our brains to survive.†The author believes that the crisis perception of the Finns is precisely What we lack. In order to enhance the "Made in China" international competitiveness, we should have an increased sense of urgency to rely on industrial design to upgrade "Made in China."
The same item will be worth 10,000 yuan in Korea if it is affixed with a label made in Korea in Seoul. If it is affixed with a label made in Japan, it will be 14,000 yuan, and if it is affixed with a label made in the United States, it will be worth 14,500 yuan. The same thing, the value will tend to expand the gap, which is the power of the brand. "Manufactured in China" has many varieties and high yields. However, it is still very early in the morning to truly support the international front. To change this situation, we can only rely on our efforts to create a Chinese design brand and increase the affinity, inspiration and impact of Chinese brands.
Industrial design is innovation or imitation, directly related to the gold content of products, blindly imitate, create a cottage, save money and save money, but the market risks, take the infringement of intellectual property rights of steel wire, such as walking on thin ice, will be a little inattentive will be subject to intellectual property litigation. Therefore, with the core intellectual property rights, we can only talk about creating China's design brand.
To this end, from the national perspective, we must look to the future, establish national industrial design innovation as soon as possible, strengthen the application and protection of intellectual property, and encourage design innovation. For those who have innovative elements in industrial design and have market value assessed by experts, the state should provide financial support, reward enterprises at the same time, and encourage companies and individuals to apply for patents and register copyrights for industrial designs. It also established a credit system and early-warning mechanism for industrial design intellectual property and increased the punishment for intellectual property infringement. In addition, it is necessary to establish a sound industrial design intellectual property trading platform and intermediary service agencies to promote the rational and effective circulation of intellectual property rights.
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