June 20 at 20:00 2011 Xin Yi brand release cum ladies fashion trends conference was grandly opened in the South Yiyuan Hotel. The entire conference that night was carefully crafted to be full of artistry, and new costumes matched each other, side by side, unique creativity is looking forward to extreme.
Fusion of exotic ancient city culture, was the concept of the original trend
Xin Yi has always advocated the pursuit of fashion, leading the trend. Fashion, personality, simplicity, type is its eternal theme. Therefore, both in form, pattern, fabric, accessories, technology and other aspects, Xin Ai positive innovation and breakthroughs, the purity of art to get rid of miscellaneous Wu, extracted the most harmonious and stable primary colors, to show the spatial order of calm personality, The overlap of colors in the light and shadow through the line, with the ultimate pure convert to fashion original. Superb tailoring skills to be most vividly demonstrated, outline, lines in the abstract imagination showing a completely new, unexpected design vocabulary, the works dispersed strong personality and extraordinary tolerance. Xin Ai is the pursuit of creating a different fashion and cultural world, the design culture and beautiful legends and architectural sense of volume integration of flu, with a flow of mind to accept and appreciate every thing every experience, looking for a breakthrough ... it is A language, like Magnetic Resonance, is a language delivered to people through clothing as a medium.
Xin Yi brand women's winter series theme inspired by Italy's ancient town of Tuscany.
Designers will be the ancient elements of exotic and urban women's perfect combination of taste.
Let us follow the footsteps of the designer travel slowly, the blue sky and white clouds, is the most typical Tuscan weather. Dark gray soil, colorful walls, beige shutters, dark red roofs are the iconic Tuscan colors.
Ancient town, the original ecological life, in the marble panel and flour, awakened by the cuckoo rhododendron call, walk along the terraces, look at the first day olives grow ... ... these will be clear and transparent, the original Really scenery records, reflected in the new season of Xin Yi fabrics, woven fabrics are mainly light and light, fabric light color is also partial relaxed and bright lost boring; knitted double thick wool and knit printing increase In the cloth; spent on, using a new cotton, silk-like feel; in the splicing techniques, the use of leather hit the cotton. Create a charming Xin Yi brand new season Tuscan style, inadvertently, led a time-laden "slow living" style.
2011 new ideas, a new starting point
At the new product ordering meeting, Mr. Chen Gang, general manager of Xin Yi brand made a brilliant exposition on brand operation concept, strategy and prospect. He said that in 2011, Xin Ai will further deepen the brand image, make full use of fashion original brand appeal, with the company's talent, design and marketing advantages, to achieve the heavy volume of brand growth, and thus return to the terminal stores, all-round Service terminal. It is foreseeable that Xin Ai next year to enhance the terminal store will be a qualitative leap.
In order to better grasp the fashion trend of the world's women, Mr. Chen Gang, general manager of Xin Yi brand collaborative design director, the main designer and his party went to collect the wind, study and research on the women's market, and in-depth discussions and exchanges with the local franchisee team Product design and concepts further with the market trend of convergence, so that the brand more stylish style.
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