The traditional textile industry in Zhangzhou is developed, and the block-shaped characteristic economic foundation is solid. After more than 30 years of innovation and development, Ganzhou has already risen to become the famous “hometown of tie†at home and abroad. At present, there are more than 1,000 tie production and management companies, nearly 50,000 employees, and an annual output of 250 million ties, accounting for domestic production. 90% of the total, 70% of the world's total production.
On the basis of this distinctive block economy, diversified industrial development is an important means to promote the upgrading of Chenzhou's industrial structure and enhance the city's comprehensive competitiveness. Relying on industrial agglomeration, according to market development requirements, based on the advantages of tie industry as a cluster, Zhangzhou textile and apparel fashion products cover various industries such as textile raw materials, needle woven garments, silk garments, home textiles, leather shoes and bags, etc. With rich content, there are 6 Chinese well-known trademarks such as “Babeiâ€, “Mai Di Lang†and “Yashilinâ€. In recent years, the innovative development of “Korâ€, “Shuangli†and “Transit†has enriched the types of new fashion products such as home decoration, sports and leisure, and improved the fashion industry structure of Zhangzhou.
The local government of Quzhou has taken the lead in creating various public service platforms to provide development space and innovative services for SMEs and to support the entire industry chain. The tie industry in Zhangzhou is getting rid of the embarrassment caused by the painful shadows and embarking on a differentiated development path of a hundred schools of thought and flowers.
Keer Textile: The tie industry is not only "Yangjiang Spring Water"
Cangzhou Keer Tie Clothing Co., Ltd. was established in 1999 and is now renamed as Cangzhou Keer Textile Co., Ltd. It is a comprehensive jacquard fabric enterprise integrating development, production and sales. After nearly 20 years of development, Keer Textile is based on design and technology, and is constantly exploring with quality and craftsmanship. Now it has developed into a famous domestic jacquard fashion fabric enterprise with complete categories, creative fashion and excellent quality. At present, the company serves a number of European high-end and luxury brands, and the Spanish royal designer also uses Korr textile jacquard fabrics to customize the dress for the royal family.
In 2008, the financial crisis caused an unprecedented impact on the tie industry. Kerr Textile began to gradually transform and produce jacquard fabrics. It was the earliest enterprise in Zhangzhou to transform from tie production to fashion apparel fabric production. “The peak period of the tie industry has become a thing of the past. The company needs to find a way out through innovation. The best way is to transform on the original basis. At that time, we will aim at the apparel fabrics,†said Liu Shiying, general manager of the company.
Liu Shiying recalled that the quality of the products made by the old equipment did not meet the requirements of the customers. The company relied on the pressure of high labor costs to maximize the production capacity through technological transformation. Liu Shiying said: "The company has used more than 3 meters of looms to make 1.5 meters of products through transformation and upgrading, reducing labor costs, and the benefits can be increased by 20% to 40%."
At present, Kerr Textile has the world's most advanced jacquard production equipment, with nearly 100 jacquard weaving machines, including 340CMSMIT Italian super wide high speed rapier jacquard machine, 340CM Picanol PICANOL Belgian jacquard machine, etc., monthly production capacity of nearly 20 10,000 meters; the company has the entire industry chain management capabilities from raw material procurement, weaving, printing and dyeing, post-processing, marketing, and constantly explore model innovation, using data management thinking, with modern technology to achieve flexible management.
Liu Shiying emphasized that the design and development team owned by the company is the core advantage. “The design team combines the fashion patterns and style trends of the international market to develop the women's jacquard fabric products more accurately. The company also specially hires Italian designers to come and interact with our design team every quarter. Their latest inspiration has raised our original level."
This year, Kerr Textile was selected as the “37th (2018 Spring and Summer) Chinese Fashion Fabricâ€. For this honor, Liu Shiying thinks very transparently. "The industry can choose us among so many textile enterprises. It is not our past, but our present and future. This is also a kind of textile industry for the whole of Zhangzhou. Incentives. Now everyone is advocating transformation and upgrading, but where is the transformation? Where is the development direction? I think companies should calm down and judge the added value behind the products."
Shuangli Silk: The fabric is diversified and attracts gold.
Shengzhou Shuangli Silk Jacquard Weaving Co., Ltd. is the leader in the field of silk ties in China. Seeking new and seeking different personality, widely existed in the pursuit of modern people's life, many companies have long been aware of this point, this time turned, Shuangli aimed at men's jacquard fabric.
“We are latecomers and are explorers in the field of men's jacquard fabrics,†said Feng Wenying, general manager of the company. She talked about a "joke". The company participated in the China International Textile Fabrics and Accessories Expo with men's jacquard products five years ago. The organizers did not even know which exhibition area they should put in. "Because there are only women's dresses for jacquards, there are no jacquard areas for men's wear at that time."
All along, the ever-changing jacquard fabric seems to be a woman's favorite, but Feng Wenying is keenly aware of the dullness of the menswear world. This potential market demand may become the mainstream in the next few years. It is precisely the pre-judgment of this market opportunity that Shuangli will position the enterprise in the men's jacquard fabric.
Now jacquard elements are reflected in men's shirts, coats, trousers, jackets, etc. "In the past, there were many small orders. Nowadays, there are a lot of orders for single-color monochrome of one or two thousand meters. Just one guest has two colors and one flower type, and it has set 50,000 meters at a time. This shows that customers are good for us. Men's fabrics are more and more recognized." Feng Wenying said with a smile.
Feng Wenying firmly believes that jacquard fabrics are the finishing touch of fashion, and more jacquard fabrics will emerge in the men's wear market in the future. The company is made of silk, and this feature is also reflected in men's fabrics. There are many kinds of silk jacquard fabrics, and the manufacturing process is complicated. The warp and weft yarns are intertwined into different patterns to form a unique texture with high density, high density, unevenness, fineness and smoothness, and good gloss. The pattern of jacquard fabric is large and exquisite, the color is distinct, the three-dimensional effect is strong, the design is novel and unique, the hand feels soft and the luster is gorgeous.
Feng Wenying said that the market size of this industry is huge, and a beautiful jacquard personalized customization platform can be integrated to meet the individualized consumption needs of people's clothing and housing. To this end, she proposed the "double-fashion fashion" personalized customization strategy: using the B2B and D2B experience accumulated in the jacquard field for many years, through the Internet and big data, free design, small batch, multi-variety, Personalized production mode, so as to truly customize from the raw materials, break through the shallow level of customization that only pays attention to the size of the clothing.
Transit Group: The future development of the industry has its own focus
With the implementation of the “Belt and Road†construction, the trade structure of the textile and garment industry has also undergone significant changes. The export scale of textile yarns and fabrics between China and ASEAN and Central and Western Asian countries has increased rapidly. Some enterprises have made great progress in internationalization and competitiveness by cooperating with countries along the “Belt and Roadâ€. Enterprises have seized the “One Belt and One Road†to bring new opportunities for international progress and competitiveness. The Quanshun Group is one of them.
As a comprehensive company integrating investment and textile, the company's textile production base is mainly concentrated in Zhangzhou. It produces and operates all kinds of silk thread, fashionable women's fabrics, home textile home fabrics, tie bow scarfs and garments. It is an early production in Zhangzhou. The leading enterprise of cartridge color silk has various world advanced production equipment and testing and research and development equipment.
According to the person in charge of the company, Transit currently focuses on the original technical force for product upgrades. The company began to engage in home textiles and apparel fabrics four years ago. Last year, with the investment in new equipment, it began to touch seamless wall coverings. "We only serve the brand. What we are looking at is the personality and originality of the brand. We must gradually abandon the concept of wholesale."
In the expansion of the “Belt and Road†market, groundbreaking, breakthrough, integration and integration have become the key to Transit consideration. Jacquard fabrics often give people a sense of rigidity and weight. Transit has broken through this technology. In the spring and summer new product development in 2018, combined with the light and thin characteristics of silk-woven products, it has developed a jacquard product with a sense of flowing. At the same time, we grasped the business opportunities brought by the construction of “One Belt and One Road†and exerted strength on multifunctional fibers. Herb fibers such as peppermint fiber, silk fiber, grass coral fiber and wormwood fiber were well received. "We must not only break through the original product status, but also make guiding products in line with the current national policy. Next, we will also cooperate with universities and colleges, and they have great research in plant refining." Say.
It is understood that not only now, not only in product design, Transit has always insisted on improving the level of green manufacturing. Adopt advanced energy-saving equipment and energy-saving technologies in all aspects of the enterprise to improve the energy-saving level of enterprises; and develop ecological dyeing and finishing technology with low energy consumption, low water consumption and low pollutant emissions; apply natural fiber and recycled fiber products to In fabrics and home textiles.
At the same time, to further improve product quality and speed up product development, in the advancement of science and technology, design innovation, process reliability, strict standards, strict control, advanced equipment, etc., improve the quality of textile products. Through the research and development of high-end, personalized, leisure, intelligent and low-carbon environmental protection of textile products, we provide products that are more differentiated and meet the needs of consumers.
At the same time, with the transformation and upgrading of the company, Transit clearly recognizes that the demand for technical and technical personnel with cross-professional, cross-disciplinary, individualized and comprehensive capabilities is increasing. Innovative talent training mechanism is the top priority for enterprise development. The company encourages and cultivates useful talents at all costs. The person in charge of the company gave an example: “The company will spend the principal. Every time you go out to exhibit, you will bring 3 employees at each booth, let them go outside to study and increase their knowledge. This also increases the employees’ Sticky."
The textile industry is the leading industry and pillar industry of Ganzhou. The vitality development and individuality of the enterprise have injected a “strong heart†into the industry for its long-term development. All enterprises have one-handedly upgraded products, and they are aware of the market demand. The textile industry in Zhangzhou is just around the corner.
Editor in charge: Xu Yuehua
Nantong Wei Peng Computer Knitting Garments Co., Ltd. , https://www.wpknitting.com