Hong Kong experience garment is a Hong Kong-owned nature of enterprises, 97 years into the mainland market. Weifang in Shandong and Nanhai in Guangdong have two production bases, the company 60 acres of industrial parks in Weifang High-tech Development Zone.
Company in South China Sea have their own design and R & D center, while hiring Italian designer Amethyst as the United States Yusemite brand design consultant. In ensuring the international fashion design into the fashion design home service at the same time, their own design team to avoid the general home service brand does not have their own designers, models similar problems.
General manager of the company to participate in the first CCTV CCTV win in China and won the runner-up heroics, access to Japanese Softbank, IDG venture capital, but also won the venture capital company brand and project recognition. If the company in the three years after the venture capital funds to increase at an annual rate of 50% or more, VC will chase 50 million funds. You Xianmei as the industry's only venture capital background of the business, not only to obtain funding support, more importantly, the background of venture capital brand promotion and promotion role, but also the international advanced management concepts and models into the company's development, Make the brand more standardized and more development potential.
Homewear industry has a characteristic that is not yet the absolute market leading brand, there is no entry of international brands. At this time a brand first market promotion and promotion is easy to gain market awareness. You Xianmei is the only company that specializes in the full service of a professional marketing consultant company. In 2008 , the company started up a hundred-star image project and donated its home improvement clothing association Hope Primary School to win in China and Zhouzong Also be CCTV and local radio repeatedly publicized coverage. In 2009 , the company participated in the 91st meeting of the Company, displaying the brand new brand image and terminal image of the company. In the industry leading magazine << Ruili >>, it conducted annual publicity advertisement to rapidly promote brand awareness and influence.
Company Honors: Vice President of China Home Clothes Association, sponsor of Miss Asia Contest, Top Ten Competitive Brands of Chinese Fashion Homewear, CCTV Winning Top Five Projects in China, China Women and Children Development Center Awarded China Famous Women and Children's Products Purchasing designated brand, purchase number: 20090017 .
brand introduction:
Emphasize home fashion design concept: You Xianmei from entering the market to introduce internationally sophisticated design style, product design positioning grade and fashion. With the domestic traditional clothing, especially from the development of pajamas in the home service brand in the design style has its own characteristics, there is no traditional home service too much design similarity.
The main face of the brand 20-45 age group of consumer groups, which is relatively mature and have sufficient purchasing power of the customer base. Youxianmei design to reduce the traditional home service that fashion is the fancy colors and complex splicing design concept, elegant fashion and distinguished taste is the design features. Similar products will make these brands more and more uncompetitive, You Xianmei more room for long-term development, the brand's agent must be able to do long-term bullish thing.
The only Italian design concept in the industry, on behalf of international fashion. (Especially the famous Italian designer Amelie hired as the chief design consultant)
You Xian Mei home service brand advantage:
The first to put forward the concept of " home fashion. "
" You Xianmei " the earliest in the industry into the " home service fashion " concept. Injecting fashion elements into the industry, becoming the leader in industrial innovation.
The only Italian designer in the industry, in sync with international fashion
In Italy with a dedicated design and development center, led by famous designer Amenia of Italy ( Amenia ), the international trends into R & D design.
Own production base to ensure quality and delivery
" You Xianmei Di " production of all products in its own production base to complete, through the large-scale modern production equipment and scientific pipeline, to ensure product availability. Through the strict quality control procedures so that every one of the factory " You Xianmei Di " products are fine.
Consultant Marketing Services Support
Youxianmei set up a dedicated customer service center to serve the vast number of consumers and distributors, to provide more thoughtful service, and continue to explore the meaning and essence of service marketing, quality services to respond to future market competition. Service to enhance brand value, the company's future marketing trend.
You Xianmei to join the policy:
According to different agent levels are divided into: provincial agency Prefecture-level city agency General dealer
Show shelves and showcase support Accessories support Decoration support Sales rebate exchange opening support and so on
Product Image:
Brand Operation Support:
First, the advertising support: to be able to get business continuity of advertising support, while giving a corresponding proportion of advertising costs
Second, the market analysis and guidance: new customers, field market surveys, store lots assessment, market competition environment and a series of feasibility analysis to ensure that the brand successfully imported into the market.
Third, the image design support: The company for the franchise / free cabinet image, display and other professional design and supervision in place. Season, the company has supervised to guide the display of seasonal changes in the display.
Fourth, the training support: The company can provide effective early and regular training, such as the business skills, salesperson reception skills, product expertise, store art, market forecasting, financial management, and to ensure that twice a year to join the exchange of customer training activity.
Fifth, the logistics support: The company provides logistics and distribution services to ensure fast and efficient circulation of goods to meet market demand for goods.
Six, long-term effective marketing guidance: the company will send professional marketing staff for the customer marketing diagnosis, timely adjustment of marketing strategies to ensure the healthy operation of the franchise.
Seven, the overall marketing plan: the company planning the opening publicity, the annual national large-scale promotional activities to promote brand awareness and increase market share; companies provide large-scale promotional activities required for the exhibition, the event held in the region, the company will send the best local manager Participate in friendship support. Promotional promotional materials by the company's free design.
Eight, information sharing support: The company guarantees the first time the company's internal information to share with customers in order to adjust market strategy.
Nine, inventory, transfer cargo handling: Poor backlog of customers inventory, the company promptly through different planning programs to help customers decompression, or direct transfer processing, to ensure the healthy operation of the franchise.
Join conditions:
Joined the United States cents home service, you need to have the following conditions
Store requirements: the city's main business district, pedestrian street, Ladies Market, business atmosphere in the high-end positioning of the commercial city or mall.
Area requirements: the use of the site selection area of ​​not less than 30 square meters, the use of counters or shops in the shop area of ​​not less than 20 square meters.
Personal Requirements: Have a good investment mentality, with brand awareness and pragmatic attitude seriously, full of confidence in the development of the cause.
Investment Requirements: Have a certain degree of economic strength, good financial management skills, management capabilities, market concepts and sense of service.
Business ideas: the United States recognized You Xian beautiful brand culture, and actively cooperate with the headquarters of brand promotion strategy, management approach and management mode.
We are convinced that only market-oriented research and development, close attention to changes in customer needs, and the speed of response will ensure that our products and services are valuable to our customers; and we must also ensure that we The products and services provided are of high quality and efficiency so that we can ultimately win the recognition and trust of our customers.
" Innovation " is our life, integrated into all our business activities, not only technically but also institutionally;
" Honesty " is our soul. It marks the starting point for all our business activities and sincerely faces our customers, our partners and our suppliers as we deeply understand that " there is no sincerity, that is, there is no eternity. "
" Pursuit of excellence " is our style of acting, and we understand the principle of " excellence comes from triviality and perfection comes from conscientiousness. " Therefore, we will never " overstrike " our pursuit of higher goals .
" Perfect " is our eternal pursuit, but also the longing for all the world, we will " beauty " in the end!