Lao Fengxiang was founded in 1848 (28 years of Qing Daoguang). It has a history of 163 years. The old Fengxiang silver building has undergone many changes and has experienced vicissitudes. It has developed into the longest and largest scale of the Chinese jewellery industry, with the most complete jewelry category and cultural heritage. The deepest jewellery leader.
The Laofengxiang brand has consistently included all national brand honors, and has not only won the titles of “China Famous Brandâ€, “China Famous Brandâ€, “China Commercial Brandâ€, “China Business Service Brandâ€, “China Top 100 Top Brandâ€, etc. The international brand authority was rated as “China's 500 Most Valuable Brandsâ€, “Asian Top 500 Brands†and “Global Jewelry Top 100â€. Its brand value reached 4.35 billion yuan, ranking among the best in domestic jewelry enterprises. In 2009, Lao Fengxiang's gold and silver fine craftsmanship was listed in the National Intangible Cultural Heritage List. In 2010, Lao Fengxiang was awarded the title of “China's Gold Jewelry First Brand†by the China Gold Association.
Lao Fengxiang has won many national-level honors: China's well-known trademarks, Chinese famous brands (gold and precious metal inlaid ornaments), the first batch of Chinese old brands issued by the Ministry of Commerce, national customer satisfaction enterprises, national customer satisfaction products, Chinese commercial brands, Chinese business. Service brand, National Commercial Quality Management Award, Light Industry Excellence Performance Advanced Enterprise Special Award, National Implementation High Performance Model (2008) Advanced Enterprise, 2009 “National After-sales Service Top Ten Unitsâ€, etc. Laofengxiang took the lead in passing the ISO9001 international quality certification system from the production to the sales in the jewelry enterprise. It has been listed in the “China's 500 Most Valuable Brands†list for several consecutive years, “Asian Top 500 Brandsâ€; “Old Fengxiang Gold and Silver Works†Production Skills is listed in the National Intangible Cultural Heritage Protection List.
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