Under the shadow of the global economic crisis, under the current sluggish industry in the apparel market, Wei Liya brand women continued to gain market share in the national apparel industry with their strong market momentum and their market share. At this stage of the women's market, one is Japan, South Korea, Europe and the United States-based high-end fashion, such clothing relying on internationally renowned brands, designers, classic models, high quality, but because of its production costs, operating costs are often high prices Not cheap; the other is a low price without brand at all low-end clothing, its characteristics doomed their quality, style are unable to meet most of the cutting-edge women's fashion, personality, and enhance their own quality requirements. Want to pursue fashion have to pay a high purchase cost, want to save money and do not want to get the good style and good quality, which is plagued many female friends a big annoyance. Wei Liya Women is a comprehensive analysis of the market situation, conducted a lot of market research and development, grasp the pulse of the market, accurately developed its market position. Wei Liya companies in the industry's first 4S marketing system as the basis, with the industry-leading specialized operating team, brand management model, pay close attention to product quality, a full set of advanced foreign production line introduction of water and the industry's leading product testing center , The source of goods with "80 independent products +20 discount products," the gold with the structure to further meet the market's dual requirements of fashion and price. Wei Liya's customer base is located in the 25-year-old to 40-year-old women, taking full account of all ages of women's different preferences and needs of fashion, more in line with the characteristics of women in the East, all women at this stage to tailor the "beautiful personality Wardrobe "," wear out their own unique style, "reflects the personal charm of the distinctive fashion, a personal fashion guide for each woman. Attract international popular brand design and development of independent elements to create their own brand style. Acting to avoid two or three agents profit margins, eliminating the need for expensive intermediate costs, under the premise of ensuring the quality of the brand, to maximize cost savings, to avoid unnecessary waste of expenditure, to help franchisees, to help customers. High-end customers for the integration of high-end fashion of the fine quality of the features: style and the world simultaneously, leading the trend of fashion, price civilians, international quality. To the customer base to introduce a quality win, the price to win the distinctive clothing brand. So that the pursuit of fashion women spend less money, you can buy good quality and style of clothes to fill the market vacancies in this area, closely follow the international fashion style, and shows the actual effect of Wei Liya women can swept the country , Became the favorite darling of female friends. Wei Liya brand under the Guangzhou Hui Chong Trading Co., Ltd., Hui Chong company was founded in 2004, has gone through five years of operating experience and market precipitation, and created a unique brand culture and gradually developed into a mature, unique, Leading enterprise. However, Hui Chong and Wei Liya did not meet the achievements made now, but to keep innovation, strict self-demand and enhance their own quality for the development of purpose, that the audience dedication can be an international brand, the world comparable to the quality of Wei Li Ya clothing as their responsibility, and strive to meet the cutting-edge women's clothing practical, practical, popular, classic brand requirements.