"Small" brand to turn the big market
Case card costumes in CHIC2017 Shanghai clothing Expo wonderful review
CHIC2017 Shanghai Fashion Expo has ended a week, but the case card clothing with its high-quality products, advancing with the management mode and advanced marketing strategy, is still a steady stream of attracting customers from all walks of life inspection, negotiation and ordering.
According to reports, during the CHIC2017 Shanghai service Expo, sample card clothing showroom nearly 10,000 people have come to negotiate, order, many of them from Shenzhen, Guangzhou, Hangzhou, Shanghai, Beijing and other places of first-line brand, the face of a Beijing brand spot Order million of interest, on March 25, 2017, I once again entered the case card clothing, looking for what magic to "case card" the "small" brand double-sided niche market big answer.
First, the quality of the product is the root
In the case of card production workshop, hanging this slogan, "product is character," "quality and stability of the product must start from the source", "full implementation of the quality of the veto one by one" and so on, it is easy to see, for example Card product quality requirements and management. In order to ensure product stability, case card from the start of raw materials, truly set a "raw material procurement, yarn textile, fabric weaving, clothing production," one-stop production chain. Factory manager how card factory introduced: In the last year, the day the storage volume reached more than 1,200 pieces, in the face of this year's momentum, the day the storage volume must reach about 1800, so the current recruitment, production increase, quality training is the most important First-class events, we must make sales logistics, hands-on.
Second, the original design is the soul of the product
In the current market imitation version, revision, piracy into the market environment, case card apparel always adhere to the "original design is not only the product of the soul, but also the soul of the enterprise legislation." So every case card clothing apparel are crafted artwork. Now has an independent design team and a sample clothing R & D workshop for a total of more than 30 people, including 6 big-name designers in China. In 2017, the design of finished products, the series of strong sense of popular elements of abundance, not only lose the big-name European and American elegance, but also the Chinese dignified and beautiful Chinese style, but also the elements of today's fashionable popular integration. According to reports, nearly 300 balances have been developed in the country in late April, all orders will be colorful debut. Through the exchange of understanding, case card in product development and design in the "design generation, development zone, the market generation, storage generation" concept to maintain a quarterly new sales.
Third, a unique management model to create a rock-solid team
In the case of work card platform, although there is a different division of duties, but more or reflect the team's cooperation. The boss is kind, does not show, broad-minded, has a strong sense of professionalism and social responsibility, deep love and admiration for all employees. It is said that in June last year, all dealers across the country to hold orders will be, for example, the manager of each card divided into several road, with a heavy sample, regardless of men and women, portable shoulder, for 50 consecutive days, held more than 60 games, no one shouted Tired, tired and happy every day. At the celebration of CHIC2017 Shanghai Expo, most of the outstanding managers promised that as long as the job is done, no matter what temptation and sugar-coated bullets are outside, they will not be confused and will not be left behind. In the face of such a team, I have to admire.
At the end of the day's investigation, we met Mr. Liao, the general manager of CAS Card Clothing. According to LIAO Zong introduction, CHIC2017 Shanghai service since the expo after the show, the face of this year's styles and colors, the market and merchants gave full affirmation, and now the company full of confidence, full of enthusiasm, sales tasks are also accompanied Market feedback, the sales elite doubling constantly increase, in 2017 the case card must be a big development, a big year forward. In sales operations, Liao Zong also revealed some ideas, this year to increase the excellent dealers and terminals interactive association, strengthen business learning, the advanced marketing tactics none other outstanding dealers.
Small brands to turn the big market, case card, a double brand in the new category on the coat, after several years of hard work, has made remarkable achievements. "Top ten brands of Chinese famous brands, double-faced cashmere coats, top ten cutting-edge brands in the 16th year of apparel, Golden Silk Award in the Shenzhen original design fashion week, and the Haining Leather Week Fashion Award".
We are looking forward to 17 years of regular card orders nationwide! Look forward to 17 years of visual card case feast!
Tongxiang City, Case Card Clothing Co., Ltd
Tel:
Address: 3272 Kaixuan Road, Tongxiang City, Zhejiang Province
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