Six key fashion trends in spring and summer of 2019

Lead: In the spring and summer of the 20th Fashion Week, the designers expressed their concerns about the current fashion industry and the whole society. The design of the new season has also become the carrier of emotional expression, escapism, gender-free, simple rural tendency, etc. Presented in the work. 'Where do we come from?', 'Where should we go?' The designer seems to be a philosopher and explores topics related to society, fashion, and expression.

In the spring and summer of the 2019 fashion week, the designers expressed their concerns about the current fashion industry and the whole society. The design of the new season has also become the carrier of emotional expression. Escape, gender, and simple pastoral tendencies are all in the works. Presented in. “Where do we come from?”, “Where should we go?” The designer seems to be a philosopher and explores topics related to society, fashion, and expression.

Escape from realism

An effective way to escape from reality is to leave everything in front of you, escape the environment that binds you, go on vacation or travel, and feel different people or things. This season, Chloé and Tory Burch draw inspiration from Ibiza's seaside and Mediterranean resorts, and are also designed with a relaxed resort style, while Valentino's escape is based on the pursuit of freedom and self-improvement. On the level. In addition to the above brands, Yohji Yamamoto, Uma Wang, The Row, and Oscar de La Renta all have different degrees of escapism, and the design is mainly characterized by loose, unbound and casually draped clothing styles. Like a wanderer in the wilderness, it is like a bard who does not ask the West.

hand made

This season's 2019 spring and summer fashion week also showed some things that tend to be natural and idyllic, and hand-weaving is an obvious embodiment. In the brands of Chloé, Chanel, ALEXACHUNG, Ulla Johnson, Michael Kols, Loewe, etc., bags, hats, belts, etc. are hand-woven, and the choice of color and material are close to nature, which makes the design less industrialized. More than a simple. This kind of natural and simple thing is not another escapism in the current commercialization.

No gender

With the frequent occurrence of social sexual harassment, gender has become a controversial topic in the fashion world. Sexy or neutral has become a question worth discussing. However, designers have always liked to obey their own expressions. When Saint Laurent and Celine went sexy, it was the design style. The brand represented by Givenchy began to emphasize the gender-free side. In the design of Clare Waight Kellers, the shoulder line was highlighted. Suits best express this neutral, gender-neutral design. In addition to Givenchy, Gucci, CALVIN KLEIN, Balenciaga, Victoria Beckham, Roksanda, Marc Jacobs, Louis Vuitton and other brands include a design that emphasizes the shoulder line. This design weakens the female characteristics to a certain extent and shows strong independence. design style.

All Black

“What are you hiding?” On the runway of the Spring/Summer 2019 Fashion Week, many designers created this whimsical design wrapped in black. Some of them were released in the rain cemetery, such as Rodarte created a dark and full of "ghost bride", and Rick Owens, Erdem, Ann Demeulemeester, Vetements, Simone Rocha and other brands also interpreted the "All Black" dress. They may be expressing some kind of dark and unclear emotions, either simply trying to hide them or creating a Gothic horror design. Black is the color of the dark night, and it is also the color of tolerance. It is suitable for concealment and is also suitable for escape.

tassel

In addition to the concept and style, the tassels are outstanding in the specific decorative design. This design was widely used in the design of the Longchamp 2019 Spring/Summer collection of the New York Fashion Week. Later, Michael Kols, Tory Burch, Junko Shimada, Givenchy, Oscar de La Renta, Chanel and other brands applied the design to the tassel. . The feminization of tassels is more obvious, with certain romantic attributes, and the design with its decoration contains a relaxed, worry-free romantic design style.

Multi-colored block

There are more negative emotions in fashion week, and it is necessary to have a "color". On the runway of the Spring/Summer 2019 fashion week, the brands represented by Dries Van Noten, Discount Universe, Arthur Arbesser, Prabal Gurung, Marni, and Louis Vuitton all have multi-color block designs, that is, the same style is full of Rainbow-like colors, these diverse colors symbolize activism to a certain extent, and convey an optimistic spirit.

Datapark summary

Based on the above analysis, escapism, hand-woven, gender-free, All Black, tassels and multi-colored blocks are the more prominent popular points of this season's Spring/Summer 2019 Fashion Week. From these popular points, it is not difficult to see the emotions that the designer wants to express. In the case of unstable environment, the escapism and negative emotions are revealed. In essence, they are still concerned about the society and reflect the reality, and behind the negative emotions. It also contains a positive spirit.