Founded in 1997, Qi Jieer is the first underwear brand developed in China. With the design of “French design, Chinese version, price of the people, and details of the productsâ€, the product design is designed for the product and is deeply loved by consumers. Therefore, it has solidified the impression that many people still have to stay in the traditional underwear brand. However, after 20 years of accumulation and integration, the face of Jie Jieer has been transformed in innovation, with the concept of a new interior fashion brand appearing in the 2017 Guangdong Fashion Week - autumn scene.
On August 23, Qi Jieer will hold the 20th anniversary of the brand's Christmas celebration and the 2018 spring and summer new product launch in 2017 Guangdong Fashion Week-Autumn. China Fashion Network also interviewed the brand designer Shi Yong before the big show.
Dialogue designer
Shi Jie's main designer Shi Yong (right)
Q=China Clothing Network
A = Shi Jie's main designer Shi Yong
Q: All along, Qi Jie is a underwear brand that everyone is very familiar with, but it is said that we will see a big change this time?
A: 熳æ´å„¿ is gradually developing from an underwear-based brand into a fast-wearing multi-category integrated brand. In recent years, 熳æ´å„¿ continues to introduce the world-renowned fashion trend company France Karin design team, products in multiple series, more Category, fast and fashionable consumer appeal, closely combined with international fashion trends, research and development of new fabrics, styles and functional products, based on the actual needs and experiences of consumers, to bring consumers a stylish, attractive wearing experience, easy Convenient shopping experience, so that more women can share the intellectual charm and quality service that Jie Jie children naturally reveal, so that every woman is more beautiful and more confident. The excellence of the company is based on the product's intentions. It is mainly based on bras, underwear and adjustable underwear. The product structure system supplemented by home clothes, fun, warm clothing, swimwear and fitness clothes series perfectly fits all seasons. The needs of customers in different regions are truly the principle of “customer first, customer firstâ€.
Q: Why do you want to make such adjustments? What kind of consideration is it?
A: Because Hyelin has developed its 20th anniversary, it has witnessed many consumers who have followed us to grow. But at the same time, we also hope that we can have more 80s, 90s and even 00s to experience the common growth together and share the feeling of happiness with more consumers. This is the result of our 20th anniversary. A thick gift.
Q: In fact, fast fashion was first brought up by the foreign fast-moving brand ZARA HM. What kind of fast fashion does Jiejie want to create? Have you ever thought about how to create a fast fashion way in China?
A: In order to cater to the habits of consumers who tend to shop in shop mall, Qi Jie will open a seventh-generation multi-category collection store in Guangzhou Baiyunhui, that is, to open stores in places after 80, 90, and 00. Provide consumers with convenient shopping for watching movies, drinking coffee, and eating and drinking. The physical store is a comfortable, healthy and environmentally-friendly bra, a wearable home wear, a youthful and beautiful swimwear and other rich categories - in the eyes of Jie Jie, the one-stop shopping experience is the future trend. At present, our fast fashion considerations are mainly on product positioning, thinking about whether product design can be more daring, whether it can be designed according to keywords such as occasions, places and people's preferences. For example, people working in a formal and formal business suit during the day, returning to have a comfortable appearance at home, early morning run, community walk, supermarket shopping, will be the proposed situation we brought into the product design. For another example, each person's mood is different every day, sometimes romantic and feminine, sometimes casual and playful, we need to design different styles according to the mood.
Q: Qi Jieer has always been the “underwear†in the Guangdong Fashion Week show. The scene of the T-stage showdown into the fitting room during March Fashion Week is still vivid. What are the highlights of this show setting, can you disclose it in advance?
A: This year is the 20th anniversary of Jie Jie's birthday. We chose to use "remodeling" as the theme. In the spring and summer of 2018, with the concept of “health, comfort, environmental protection and sportsâ€, the company is developing and designing on the four themes of “returning to traditionâ€, “real lifeâ€, “fusion†and “exploration of originâ€. . Fashion and exquisiteness are the main theme of our product. The highlight of this time is that the European and American styles are simple and the colors are blue and orange. "Respect for nature, happy life" is a healthy lifestyle. We hope to share a happy attitude with every consumer through this conference.
Q: What is the theme of this big show of the Jiejie children brand? Why do you want to do such a concept and how does it appear in design?
A: The theme of this release is “remodelingâ€. It is intended to create a new chapter in the past and the future of the brand on the occasion of the 20th anniversary of the brand. From the design point of view, according to our understanding of the domestic and international market trends, leisure sports is the mainstream of European trends, but also a lifestyle pursued by modern people. Therefore, in the product design of spring and summer of 2018, Qi Jieer will focus on outdoor sports and vacation and leisure, and strive to create a series of leisure sports and romantic beaches, and strive to bring more pleasant wear to consumers in different scenes. Experience.
Editor in charge: Wang Zhen
Our Pleated blind fabirc has many advantages:
We have blackout, dimout, fire-retardant, water-proof, Anti-UV funcitons for choices
Green environmental protection----safety to human body
Pure and bright color-----beautiful and generous, and can accept rapid customization of color
There are many specifications, all varieties ----- can fully meet the market demand
Possess some proprietary products-----leading the future development direction of the industry
Stable quality----effectively guarantee the performance of finished products
For pleated blinds, it could offer good protection against line and heat! Generally pleated fabric is made of woven fabric and non-woven fabric, which is widely used in blocking out the harmful elements of strong shining sunlight and ultraviolet ray, and performs perfect in the sun-shading field. It is a versatile solution for all who want to enjoy the outdoors without risking too much sun and heat exposure. It could be widely used for office, housing, hotel, vehicles and many kinds of buildings. We have blackout, dimout, fire-retardant, water-proof, Anti-UV funcitons for choices
Pleated blind fabric, pleated blind, blackout pleated blind
Shanghai Master Sunshading Material Co., Ltd , https://www.mastersunshade.com