Romantic Modern Fashion France Chloé08 Women's Collection (2)

In 1952, the French Jacques Lenoir and Gaby Aghion founded Chloé. It was a post-war era in which new trends of thought struck old traditions. The traditional fashion concept also banned the challenge of the new generation of designers from time to time. Jacques and Gaby are one of these brave challengers. With the new insights and sensitivity of women on women's fashion, they reversed the rigid old-fashioned style of women's wear in the early 1950s and created a romantic and fashionable modern French fashion.

In 1963, Jacques and Gaby appointed Karl Lagerfeld as the chief designer of the brand. Karl Lagerfeld satisfied with the expectations, continued Chloé's romantic and gentle style, and carried forward Chloé's brand essence. The gauzy floral prints and the gentle flowing clothes lines have all become Karl Lagerfeld's signature styles, giving a specific definition of the bohemian spirit. The Bohemian image became one of the most popular dressing styles of the 1970s. Since then Karl Lagerfeld has established its status as a fashion master. This also directly made Chloé the most popular brand for fashion fans in the 1970s.