Core Tip: On the evening of the 8th, Vice Chairman of the China Textile Industry Federation Xu Wenying, National People's Congress deputy, Director of the China Silk Museum Zhao Feng, National People's Congress deputy and President Hua Zhiyi Fashion Group Zhang Huaming were interviewed during the "Zhong Jing Zhi Ye" It is stated that brand building is an important part of the upgrading and transformation of the textile industry. The textile and apparel industry must strengthen brand building and find a way out of China’s traditional cultural elements. On the evening of the 8th, Xu Wenying, vice chairman of the China National Textile and Apparel Council, Zhao Feng, deputy to the National People's Congress and director of the China Silk Museum, and Zhang Huaming, president of the China National People's Congress and Huazhiyi Fashion Group, said in an interview with the “Zhong Jing Zhi Ye†that the brand Construction is an important part of the upgrading and transformation of the textile industry. The textile and clothing industry must strengthen brand building and find its way from the elements of traditional Chinese culture.
Core Tip: On the evening of the 8th, Vice Chairman of the China Textile Industry Federation Xu Wenying, National People's Congress deputy, Director of the China Silk Museum Zhao Feng, National People's Congress deputy and President Huazhiyi Fashion Group Zhang Huaming were interviewed during the "Zhong Jing Zhi Ye" It is stated that brand building is an important part of the upgrading and transformation of the textile industry. The textile and apparel industry must strengthen brand building and find a way out of China’s traditional cultural elements.
On the evening of the 8th, Xu Wenying, vice president of the China National Textile and Apparel Council, Zhao Feng, deputy to the National People's Congress and director of the China Silk Museum, and Zhang Huaming, president of the National People's Congress and Huazhiyi Fashion Group, said during an interview with the “Zhong Jing Zhi Ye†that the brand Construction is an important part of the upgrading and transformation of the textile industry. The textile and apparel industry must strengthen brand building and find a way out of China’s traditional cultural elements.
Taking nutrients from traditional elements to make Chinese characteristics
Zhao Feng, deputy to the National People's Congress and director of the China Silk Museum, expressed his opinion on the brand building of silk culture. He believes that silk has natural and delicate cultural characteristics. If these two aspects can be applied to products, they can be used today. The boundless chemical fiber family highlights the unique cultural features of silk. In addition, the special skills of silk, such as fabric selection, manufacturing methods, and embroidery printing and dyeing, have a unique Chinese flavor. When creating a brand, if we can strengthen the research in this area and refine the elements of traditional Chinese culture, integrating the elements of today's fashion will surely create a Chinese brand.
Zhao Feng revealed that the China Silk Museum is undertaking a work of collecting ancient silks. From the design patterns of about 10,000 pieces of silk, 3,000 real patterns have been extracted, many elements have been decomposed, and these elements have been made into a database. For designers.
Quality products are the foundation of brand development
Under the current background of increasing consumer awareness of brand consumption, how should domestic textile companies respond?
Zhang Huaming, deputy to the National People's Congress and president of Huazhiyi Fashion Group, believes that with the further expansion of China's economic domestic demand, consumers are increasingly keen on quality goods and national brands. In the past, Zhang Huaming felt that foreign consumers also like Chinese high-quality goods. Therefore, he judged that in the next export activities, it will definitely be based on high-quality Chinese goods, that is, Chinese design and high-quality goods made in China, and the proportion of high-quality goods among Chinese local brands will increase.
“With the rise of the Chinese dream and the Chinese nation, our national self-esteem has been greatly strengthened, and it has been found that foreign luxury goods bought over the past few years have been so. Now consumers place great hopes on the Chinese brand, and they hope that the Chinese brand will be China. The spirit of the Chinese element is incorporated into the product," said Zhang Huaming.
Brand operation can not be separated from the channel online and offline should be interactive
With the development of e-commerce, especially when young consumers like to purchase online, the physical channels have suffered a certain amount of impact when operating clothing brands. In this regard, Zhang Huaming believes that physical channels are very important, especially when building high-end fashion brands that can represent China, they certainly need to create beautiful physical stores. The physical store that can interact with customers is very important because it reflects the culture of a brand from its design, space, decoration, display, merchandise display, and service. However, the use of online and offline interactions in the era of science and technology to make consumers more convenient and convenient is also important. It also embodies the construction of brand culture.
Xu Wenying, vice chairman of China Textile Industry Federation, also agreed with this view. "Now many high-end products have already been sold online, including very high-end cashmere sweaters. Thousands of dollars are sold online. If your brand wants people to buy, it must face the trend of e-commerce." Xu Wenying Say.
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