There are “red collars†in the clothing manufacturing industry and “easy business†in the clothing IT industry. What are their similarities? It lies in the subversive significance of the traditional format of the industry.
As we all know, the red collar has changed the clothing customization industry, and even brought a new baptism to the clothing industry. The revised "Easy Business" will bring an epoch-making change to the IT capabilities of the clothing business, and will redefine the true SaaS service.
Red collar: the miracle of clothing manufacturing
Industry professionals may agree that clothing customization is difficult to mass produce. Indeed, this was unimaginable before the Internet era.
However, after the advent of the Internet era, in the factory of Red Collar, it is possible to mass-produce personalized clothing products for customers. The color, style and fabric of each product on the assembly line are different. 210 employees in the red collar workshop can complete 2000. Set of personalized clothing.
Where is the mystery? Mystery combines big data technology in an intelligent production system.
In the first step, Red Collar developed a set of intelligent customization system, which is divided into more than 300 standard processes from initial volume, to single, pattern, tailoring, and finally to the final garment. Completed, all can be calculated and executed by the system.
In the second step, the Red Collar has built a database of type libraries, style libraries, craft libraries, material libraries, etc., storing millions of large data covering Chinese and foreign clothing, especially from the body data of consumers, making a set of clothes. Can be equipped with more than 9,000 models.
The third step, the second is combined, the intelligent system is started, the data is retrieved from the database, and the production is completed.
It's that simple, but the impact he has on the industry, and even the impact on the manufacturing industry, is earth-shaking.
"Easy Business": Writing clothing IT industry legend
Similarly, in the apparel IT industry, there is also such a company, and recently, their products have completed the 3.0 upgrade. Their product is called "Easy Business".
The transformational nature of Yishangle has the same effect as the “red collarâ€, which makes the marketing of apparel enterprises have the possibility of comprehensive intelligence. It is reported that in the process of gradually improving the "Easy Business" in the process of continuous upgrading, the future can do such a miraculous thing:
First of all, after the enterprise that uses the “Yi Shang Le†product completes the entry of the basic data once and for all, the system will automatically realize the all-round management of the inventory, customers and orders of the clothing enterprise, and track the real-time according to the sales dynamics. And the corresponding data is actively pushed to the merchant mobile phone in the form of a report, so that the merchant can manage all the business links of his own people, goods and stores at any time and any place.
Secondly, on this basis, the system can automatically establish a marketing plan based on the automatically generated sales data in the database, and implement the corresponding marketing plan according to the marketing plan, so as to guide the customer into the store or the introduction of the online store, and cooperate with the sales staff. Under the completion of the customer's shopping guide and sales work, greatly improve the performance level.
Again, according to the order situation, the system decides whether to pick up or express the store. If the express is needed, the system will automatically send the order to the warehouse. After the warehouse completes the product packaging, the system automatically invites the courier to the door, and then the courier delivers the product to the consumer. In the hands.
3.0 strategy to redefine SaaS
The 3.0 iteration, along with product upgrades, is also a comprehensive upgrade of the price system, payment method, marketing system and brand system. Next, a series of marketing initiatives will be introduced to the market.
In fact, before the upgrade, “Easy Business†was called “e-Commerceâ€, and the upgraded “Easy Business†was different from the name. The most striking thing is that it fundamentally redefines the true SaaS service. .
We all know that SaaS is Software-as-a-Service. Translating into Chinese is the abbreviation of Software as a Service. The literal meaning is that IT companies use software to provide services to customers.
However, the current SaaS service providers on the market can not really solve the needs of enterprises, but stay at a certain demand point to achieve enterprise needs, such as membership management, inventory management, etc. However, the real need of enterprises is that they can use the SaaS system. Realize the management of many links, such as store, membership, merchandise, sales, payment, and ultimately achieve the purpose of marketing.
Management is the foundation, marketing is the purpose, good management is for better marketing, all business objectives are profitable, SaaS system should help the enterprise is the purpose of the present.
However, what most SaaS providers can do now is to provide some management systems statically. Customers have no follow-up point and continuity, and there is no “quick flow†for all processes from management to marketing. The customer has a systematic mechanism for sales performance during the flow process.
And Yishangle not only realizes the visualization of offline stores, but also integrates various aspects such as marketing, membership, products, sales and payment in combination with physical scenes and social relationships, and creates a new social business of “social + business + benefit sharingâ€. The model enables the retail industry not only to meet the basic needs of consumers in terms of “eat, wear, buy, entertainâ€, but also to meet their psychological needs for socializing and sharing. The future retail enterprises will no longer be pure merchandisers, but will become market organizers that integrate resources, build a socialized business ecosystem, and achieve multi-win.
In the new era, Yishang will continue to use high-tech technologies such as the Internet of Things, big data applications, and business intelligence to empower traditional commercial and retail customers, help customers upgrade their marketing, upgrade their operations and management, and upgrade business models to help users get through the line. Up and down, realize the electronicization of business, so that the majority of consumers can enjoy the convenience of online shopping in the physical store, so that more traditional small and medium-sized enterprises can enjoy the dividend brought by the development of the Internet and the development of science and technology, and comprehensively improve the real economy. Management level and market competitiveness in the context of the new era.
Editor in charge: Kebang
WUJIANG HUATIAN TEXTILE TRADING CO.,LTD , https://www.huatiantextile.com