In Japan, supermarkets and shopping malls are also known as the overall downturn in the consumer apparel market, the sales volume of apparel stores are also affected. Compared with the department stores, boutiques and other formats compared to the advantage of discount stores is low Price and high traffic. Recently, there have been some new trends in the sales of women's clothing stores, such as the sale of large-size women's clothing, the increase of eco-friendly clothes, the enhancement of the functions of clothing, and the slight price control. These trends are reflected in the Spring and Summer 2009 Women's Business War To be continued. Emphasis on matching large women With the apparel consumer market as a whole downturn, consumers wait and see attitude further intensified. Even in this context, large women's boutiques in discount stores are still showing a good sales situation. Most of the companies that launched large-size women's clothing businesses recorded higher sales in 2008 than the previous year. The reason why we can get the support of customers is because manufacturers have made painstaking efforts in the improvement of version and price setting. However, as a discount shop to improve the clothing sales business, a part of the women's clothing sales there have been some negative phenomena, such as the large women into the general store, the trend of leisure makes some customers and discount stores drifting away, leading to the loss of some discount stores Stable market. Therefore, the discount stores need to further strengthen the large women's business. The feedback from the sales site shows that the potential customer demand for oversized clothing persists. A clothing company official said: "Queen size market situation is not optimistic, only low-cost products for middle-aged and elderly groups to achieve sales plans." In the apparel market overall downturn in the context of the 2009 spring and summer women's clothing sales showed Decreased trend. Therefore, the garment enterprises should not only retain existing customers, but also need to prevent customers from further decline in the amount of single spending. As a result, some companies began to work with clothing collocation, hoping to increase product categories, to provide customers with more choices, thereby increasing the number of single purchase. To strengthen the work with clothing must start from the planning stage, because to provide customers with the premise that there is a strong flagship product. Wansing plans to "strengthen its outerwear and knitwear business in the spring / summer 2009 fashion planning." Companies such as HIROTA and Moli Lin also offer knitwear as the center, releasing monthly products such as shirts and jackets that can be collocated with them. At the same time, some companies realize that the key to increasing the amount of customers' single purchases is to increase the proportion of sales of regular priced products. Julia said it will "continue to use domestic fabrics, improve the value of the use of goods." The company after investigation found that sales of good stores without exception, have excellent sales staff, it plans to strengthen the salesman training. Smaller women's market to be developed and most apparel promising 2009 spring and summer large women's market in stark contrast, the trumpet (S size) market outlook is not optimistic. Queen's consumer groups are mostly middle-aged, while the trumpet women are mainly young people. In the discount clothing store sales business, the size of small women's market has not big. Recently, the market showed a trend of further narrowing, and many apparel companies expressed concern. However, the demand for trumpet apparel has not diminished because there are still many women who can not afford the right trumpet apparel, and even some apparel companies have launched several trumpet ladies' apparel brands. Koruosipulai Si company believes that the small discount clothing store market itself has not yet formed, the need for garment enterprises and stores work together. If the discount shop to "increase sales efficiency" to reduce the number of small women's display of goods, is bound to lead to a single purchase of bulk decline, garment manufacturers will be unsustainable. In addition, compared with the target customers of the large women's dresses, the consumers of the small ladies are mostly young women, and their purchasing power is relatively weak. For apparel manufacturers, the selection of suitable sales channels is crucial. In view of the trumpet women's market is in the process of formation, manufacturers and businesses need to nurture together, all quick success is not conducive to the formation of the market. HIROTA company said: "The company is very cautious in the choice of channels, only those who choose the exact location of small women co-operation," because only in this way "can guarantee the proportion of the sale price of regular products." Eco-friendly women's play a leading role From the 2009 spring and summer clothing business product planning point of view, eco-friendly clothing will become the mainstream of the market, organic cotton, cotton, linen and other natural fibers have become the first choice for garment enterprises, in addition bamboo fiber, Fiber is also welcomed by the apparel business. There is no doubt that the improvement of environmental awareness of the garment industry is an important reason for enterprises to use eco-friendly fabrics. However, Koruosipu Pu Las companies believe that environmental awareness does not mean that customers will certainly give priority to eco-friendly products, because the characteristics of the discount store determines the price of goods can not exceed the affordability of consumers. Therefore, the pricing of goods needs to be based on the sales ability of the discount shop and the consumer psychology. Eco-friendly clothing into the discount shop an important goal is to prevent the further decline in the price of women's clothing. In order to prevent the decline in clothing sales prices, some apparel companies began to introduce eco-brands. Colpick, which plans to launch a new brand in the spring and summer of 2009, has bought 100 tons of carbon dioxide emissions through Japan's charcoal reduction unit in an attempt to participate in eco-friendly activities through its garment production. It is worth mentioning that the brand in the introduction of eco-friendly clothing, but also increased the luggage and other accessories, to achieve the entire brand of "ecological." Coralospras also plans to sell eco-friendly clothing in the form of franchisees. Strengthen the functional clothing companies hope that the clothing store can improve the quality of life on a fuss, to prevent further decline in the price of women's clothing. The specific approach is to increase the anti-UV function in the original function of clothing, improve wearing comfort and so on. In order to do this, some garment enterprises have changed the purchase channels of raw materials. WAB has proposed to launch "sustainable development" products from the spring and summer of 2009 using fabrics made of organic cotton and recycled fibers from Toray. In the meantime, the company also plans to launch clothing that is resistant to hay fever, with strict controls on the selling price of knitwear at between 1,900 yen and 2,900 yen and blouses at about 2,900 yen. Wansing company also plans to further explore the types and functions of eco-friendly fabrics after a period of exploration. TAKIHIYO company plans to launch from spring and summer 2009 organic cotton jacket, the price of traditional cotton and linen jacket quite. Izun company plans to launch pure organic cotton shirt and UV shirt, priced at 3900 yen to 4900 yen. Coolaspress plans to introduce organic cotton knitwear and trousers that do not use chemical dyes and add eco-friendly labels to these products. According to Koruospras, the price of high-performance clothing in discount stores can only be increased by up to one grade, or customers will find it hard to accept. To this end, the company decided to reduce the middle part of the procurement of fabrics, put aside the trading company directly imported from Turkey, organic cotton fabric sewing in China after the mode of processing, so that we can control the price of sweaters, shirts, 1900 yen 2900 yen range.