The 75-year-old men's brand CANALI recently showcased the latest masterpieces in a fashion show, presenting the unique charm of men under different lifestyles. Through interviews with garment makers and family members, we also have a different understanding of the men's fashion brand who returned to the fashion capital of the world after 13 years in Milan Fashion Week. At the Milan Fashion Week, the top men's brand CANALI held its 75th anniversary on the occasion of the release of the new spring and summer 2010 collection. This men's brand with 75 years of history presents the latest masterpieces in a fashion show and presents the unique style and charm of men under different lifestyles. Through interviews with garment makers and family members, we have also had a different understanding of the men's fashion brand who returned to the fashion capital of the world after 13 years from Milan Fashion Week. Real Italian Made We introduce the CANALI Milan store through the introduction of the brand chief architect, before he can understand the various CANALI differences, leading us to know the brand MTO customization services and MTM volume customization, he first briefly introduced CANALI products and suits crafts. One of CANALI's biggest strengths is Made in Italy. At present, all over the world, CANALI is one of the few brands made in Italy with a full line of products, which can be regarded as 100% made in Italy, including sports and leisure series, formal series and accessories series. All garments are made of natural fabrics - wool, cotton, hemp, silk, etc. CANALI controls the quality very strictly, both in the suit and in the fabric. In terms of craftsmanship and garment structure, all CANALI suits, coats and jackets are sewn suits. Among them, the lining is the secret weapon of CANALI, which can ultimately determine suit fit. The lining of the lining changes according to each model of product and each size of clothing, which is almost as important as the fabric, the first layer is camel hair, followed by three ponytail hair lining, this structure can guarantee active body Clothes automatically maintain "memory", comfortable and personal but will not take shape. CANALI chooses ponytail as a liner, and the interesting thing is that they only use male ponytail because the pony tail of the female horse will be stained in the urine of the female horse, and the chemical components in the urine will destroy the ponytail's texture. The male horse does not have this problem , So CANALI uses only male ponytails. Cutting is an important determinant of menswear quality, Paolo CANALI, director of global marketing at CANALI, tells us that they have been using software and computers for cutting since 30 years ago. Brands and suppliers work together to develop and test cropping software. When developing test software, they try their best from the tailor's point of view and enter these into the software in advance, so the software and the machine can do it themselves. Custom Services and Amazing Craft Speaking of men's custom services, CANALI has both MTM and MTO customization. "Imagine a guest coming to the store and because of the size of the store, there is not much fabric available for display, so we offer MTO customization services to those who prefer existing ready-to-wear styles but need to choose specific fabrics Guests. "The chief's garment gives us an easy way to explain MTO customization. "If you like three buckle jacket, but the store's style is two buckle, then through this uniform service can meet the needs of guests with the same fabric or his favorite fabrics made of the same style, But the buttons are three buckles.And there is the size of the problem, the size of the guests shirt and pants may be different, this service can meet the needs of the vast majority of guests, is a problem that can help solve the size problem is very important Service. "The MTO service is basically not modified on the existing models, guests can try on some clothes, and then order a fancy style, but are free to choose their favorite fabrics. Finally, the customer received the same clothing and clothing, but the fabric is their own favorite style. MTM custom volume is a completely different service. For those who need to have a greater change in the plate cutting guests, if some guests are more special shape, the general shape of the existing can not meet his requirements, it requires MTM customized volume. The CANALI 75th anniversary celebration is impressive, the scene layout is like being in a Midsummer Night's dream, the jungle is filled with the fragrance of trees and flowers, the stretching table is like a meandering river, and the model shows new products on the river . The event has three very important elements - the release of the new spring and summer series, a celebration of the 75th anniversary; the third most important element is the first time such a large event in Milan. We see the river projected onto the T stage, blooming flower arrangements, and the large number of old oak trees. The entire concept reflects "the flow of time" and the so-called "organic growth", of course, from the perspective of Midsummer Night's Dream , In fact, mainly want to give guests a very interesting atmosphere, very clear sense of fantasy. The 75th Anniversary is an important milestone of the brand, continuing the tradition without losing its transformation. The elegant style represented by CANALI has become the unique style imprint and essential connotation well known to the world. "CANALI has been able to achieve a unique level of ownership over the past 75 years based on our consistent adherence to CANALI's core values ​​- elegant design, exquisite tailoring and skilled garments made with 75 years of experience." Elisabetta CANALI, Director of Global PR at CANALI, says, "No matter how fast the world is changing, we will stick to it in the future to create more." Top quality raw materials, the finest tailoring and sewing techniques Traditionally, The perfect follow-up to the essence of Made in Italy is the concept of value that CANALI has been adhering to since its founding. Through the tireless efforts of three generations of families, these values ​​have become CANALI's world-renowned brand spirit.
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