In the blink of an eye, 2016 is approaching, and the fashion industry is about to open new poems. 2015 is an eventful autumn. There are designers who have left the company, many designer brands have withered, and many new designers have appointed them. At the same time, there are fashion websites that transform e-commerce, luxury products are hit hard , paper media is cold, etc. The article explains the big news of the fashion industry in the past year.
John Galliano returns: Maison Martin Margiela's gorgeous deconstruction debut
John Galliano's Maison Martin Margiela's Spring/Summer 2015 Premiere
In January, John Galliano, the controversial designer of the fashion industry for many years, finally returned to his hometown and presented his first high-profile series after entering Maison Martin Margiela in his hometown of London. Galliano's Maison Martin Margiela's Spring/Summer 2015 high-profile debut attracted a group of friends and supporters, including Anna Wintour, Christopher Bailey, Alber Elbaz, Rifat zbek and Manolo Blahnik. In this collection, Galliano designs a number of elegant black trousers, short length gifts and deconstructed dresses made from white fabric.
Met Gala "China: Mirror Flower Water Moon" Dinner: Rihanna Dress Yan Chuang Qunfang
In May, the charity dinner of the Met Gala Metropolitan Museum of Fashion was officially opened. The theme of this year is “China: Through the Looking Glass China: Mirror Flower Water Moonâ€, and actress Rihanna created one of the most important red carpet moments of the year. She chose a unique handmade haute couture dress that was created by Chinese designer Guo Pei for two years, symbolizing the emperor's yellow fur piping robes and dresses. Of course, this dress was also spoofed by netizens, and also on the Internet. The speed of the virus spreads.
Style.com officially shut down: will be transformed into an e-commerce website
In September, Vogue Runway was officially launched, completely replacing Style.com. As early as April, Cond Nast announced that its fashion website style.com will be transformed into an e-commerce website. Style.com is a must-have for many fashion enthusiasts searching for materials because of comprehensive show coverage and professional show reviews. The site is now officially closed, and all content will be transferred to Voguerunway.com, which will be launched at the end of August. Style.com will be re-launched as an online shopping retail platform in 2016, but the current launch date is still undetermined. Dirk Standen, former editor of Style.com, jumped from Cond Nast to W Magazine as the digital creative director, working with Stefano Tonchi on the online strategy; website street photographer Tommy Ton left the group and founded the personal website Tommyton.com.
Designer Innovation Season: Balenciaga Appoints Demna Gvasalia as New Artistic Director Gucci Announces Alessandro Michele as Creative Director
Demna Gvasalia/Alessandro Michele
In October, Balenciaga officially bid farewell to Alexander Wang and appointed Demna Gvasalia, the designer of the Parisian designer Vetements, as its new artistic director. Gvasalia worked in Margiela and Louis Vuitton, especially during the eight years of working at Maison Martin Margiela. The brand Vetements was awarded the 2015 LVMH Young Designer Award, and the newly released Spring/Summer 2016 collection was also popular. attention. Gvasalia is expected to release its first show at Balenciaga during the Paris Fashion Week in March 2016, while leading the Vetements team to move forward.
In January, Gucci and Kering announced that Alessandro Michele is the new creative director of Gucci, responsible for the design and brand image of all Gucci collections. The first work after Michele's tenure was the Fall/Winter 2015 collection released in Milan on February 25. The fall/winter 2015 menswear collection, released as early as January, was also revamped by Michele in five days. Because of the high sales rate of the new series, Gucci decided not to reduce the price of the first and second series designed by Michele.
Fall of the designer's departure: Raf Simons and Alber Elbaz leave Donna Karan and Ralph Lauren to leave behind the scenes
Raf Simons/Alber Elbaz
In October, Lanvin's creative director, Alber Elbaz, has been dismissed by the French brand since 2001. Informed sources revealed that the break with the brand and Elbaz is based on the discord between designer and brand owner Wang Xiaolan and CEO Michle Huiban. Designers are increasingly disappointed with the rhythm of the fashion industry and the unsustainable pressure. Just six days before the release of Raf Simons' highly acclaimed Spring/Summer 2016 collection, Dior announced that the designer would leave the fashion house. In a statement issued by Dior, Simons stated that he had made this decision for “personal reasons†and ended his three-and-a-half term at Dior. Earlier, two American design masters Ralph Lauren and Donna Karan announced that they would retreat behind the scenes. In September, Ralph Lauren also announced his resignation as CEO of the brand, but will continue to serve as executive chairman and chief creative officer. In July, Karan announced that he would no longer be the chief designer of Donna Karan International.
Multi-brand secondary line shutdown: Burberry, Victoria Beckham and Marc Jacobs secondary line shutdown
In November, Burberry brand CEO and creative director Christopher Baily announced that Burberry Prorsum, Burberry London and Burberry Brit will be merged into one at the end of 2016, using only Burberry instead. Previously, both Marc Jacobs and Victoria Beckham announced the closure of the lower-priced sub-line Marc by Marc Jacobs and Victoria, and the single brand.
Fast fashion and luxury brand cooperation boom: Balmain x H&M, Uniqlo and Lemaire cooperation series rushed to snap up
In November, the high-end brand H&M and the French fashion house Balmain's cooperation series finally came on the market, customers lined up in the night, facing the raging crowd, London's H&M's three stores had to close because of fear of security risks. In the mainland websites, the network even caused congestion because of the excessive number of people snapped up. In October, the Uniqlo x Lemaire cooperation series was officially launched. In order to start the limited-edition series, brand stores all over the world have long queued, and only a few minutes of popular items are sold out.
Luxury performance hit hard: market growth in Asia Pacific led by China slowed down
In November, Louis Vuitton announced that it will close eight Chinese stores. In 2015, Louis Vuitton has closed three stores in mainland China, located in Guangzhou, Harbin and Urumqi. In November this year, Louis Vuitton announced that it would close eight Chinese stores. 20% of Louis Vuitton stores in China will be closed by mid-2016, at which rate an average store will be closed every month. China was once the most important market for the growth of the luxury goods industry. The economic growth in the Asia-Pacific region, led by China, slowed down and hit the performance of luxury goods. Brand revenues such as Burberry, Prada, and Louis Vuitton also declined.
Paper media winter is approaching: many magazines are closed
Eddie Redmayne becomes the cover of the last "Details"
In November, the winter of paper media is approaching, Conde Nast in the United States continues to turmoil. Following "Lucky", "Details" becomes the second magazine of this year's Conde Nast, and the December and January issue of the magazine will be the final issue. Details.com will merge with GQ Style's official website, and 55 people, including editor-in-chief Dan Peres, will be dismissed, and another 12 will join the quarterly GQ Style team.
Designer's personal brand: Jonathan Suanders, Kris Van Assche close their personal namesake brand
Jonathan Suanders/Kris Van Assche
In December, British designer Jonathan Suanders will resign as the creative director of the same name brand after closing the spring/summer 2016 order and close the brand. Jonathan founded the eponymous brand in 2003 and has won the Vogue Fashion Fund Awards and the new men's fashion designer for the British Fashion Awards. Although it successfully raised a fund in January this year, in recent seasons, the brand has always faced a large financial situation. As early as May, Dior Homme creative director and Belgian designer Kris Van Assche announced that he would temporarily close his personal name brand KRISVANASSCHE. In his dialogue with WWD, he said that he would focus more on Dior Homme. At the same time, the brand's spring/summer 2016 series will be cancelled, and the 2015 autumn and winter series will also stop shipping. There are more and more signs that challenging market conditions for small-scale fashion brands is a crisis signal.
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