[China Glass Network] For wine bottle companies, it is currently in the market of adjustment period, it is very important to do a good job of internal strength and actively and steadily promote the innovation of enterprise product packaging. For this Spring Festival, private customization is a mainstream hot word. Since last year, with the influence of a series of policy factors such as the three public consumption, liquor has ended up only in the past ten years. The liquor market has been sluggish since last year, especially high-end liquor has been hit hard. In the overall downturn of the market, the sales of liquor bottle packaging has been hit hard.
On January 18 this year, Guizhou Moutai Personalized Customized Marketing Co., Ltd. was officially unveiled in Guiyang. In the case of a sluggish high-end liquor market, Kweichow Moutai has launched a private custom liquor based on current market demand. At present, with the continuous improvement of people's living standards, individualized consumption and the pursuit of taste groups continue to emerge, private custom liquor will become a trend. For private custom personalized white wine, it is inseparable from the personalized white wine bottle, which requires our liquor bottle manufacturers to have a certain super strong meaning. For personalized private custom white wine bottles will pay more attention to the design and quality of white wine bottles, which requires the liquor bottle manufacturers to have certain design and development capabilities, which is definitely different from the previous mass production of liquor bottles.
How to order the liquor bottle packaging
We hope that our liquor bottle companies should firmly grasp the theme of private customization and will create new hopes in the current sluggish market. At present, the market generally believes that the opportunities in the liquor market are at the low end. This market has won unprecedented attention. Many manufacturers have entered this field one after another. Under such circumstances, we believe that the blue ocean market will become the Red Sea.
Liquor bottle packaging manufacturers need to seize the demand for low-end bottle packaging in this round of market development, but pay attention to control market risks. Because once the market is over, there will be adjustments, so liquor bottle manufacturers should not place themselves in the vortex being adjusted. For the high-end wine bottle market, we believe that although the market is relatively sluggish now, this market is changing rapidly. With the changes in the external environment, the demand for high-end liquor bottle packaging will always have a bright future.
The liquor industry is in a period of deep adjustment: liquor bottles are affected
Compared with general packaging products, wine packaging products have their own particularity, which emphasizes the functions of cultural inheritance and commodity anti-counterfeiting. Therefore, the production of wine bags is not only a manufacturing process, but also a comprehensive consideration of the comprehensive capabilities of wine package design, technology and technology. While the liquor market is changing, the liquor packaging market is also facing changes.
In the past year, the liquor industry has been in a period of deep adjustment. Many people in the industry are pessimistic about the status quo of the liquor industry. This sentiment has even affected the manufacturers of liquor bottles. For the industry's current downturn, we believe that this adjustment period, for liquor manufacturers, liquor bottle manufacturers need to change the product line, need to have persistence, will win new opportunities in the future market changes.
The development trend of the liquor bottle market
With the rapid development of the domestic economy, the liquor industry has also developed rapidly. High-end liquor has been grounded at home and abroad in recent years. Domestic liquor bottle manufacturers have also witnessed a beautiful landscape in the packaging market. In the high-end and low-end liquor bottle production factories, liquor bottle companies are also more profitable than other packaging industries.
However, with the introduction of relevant documents, the sales volume of the liquor market has shown a downward trend. The changes in the liquor market have brought Evergrande's sprint to the liquor packaging industry. The situation of the refractory period of the liquor packaging industry is now decreasing, even some. Liquor bottle manufacturers form inventory. This requires the liquor bottle manufacturer to change the production mode of the transmission of power, constantly update new products, meet customer needs, how to improve the grade of liquor, and let consumers accept our products more, is the first question they must consider. They not only have to work hard in the outer packaging, but also do not pay much attention to the white wine bottle in the white wine. The more popular white wine bottle is mainly composed of crystal white glass bottle. This glass is crystal clear and is the high-grade wine in the white wine bottle. Bottles, in 2013, everything was rising, especially for consumer products. Liquor enterprises took the lead in raising prices with Kweichow Moutai. Leading second- and third-line brands also raised the price of liquor, and the price of liquor went up, making liquor. The bosses are also considering a problem, that is, the packaging of liquor. There are also a lot of local deep-processing wine bottles. There are mainly colored glass bottles based on painting and coloring, as well as roasted flower bottles mainly based on roasted flowers. The white wine bottles are now an ideal product in white wine packaging.
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