As the main representative of the emerging and classic forces in the global fashion industry, China and France are seeking all-dimensional and multi-dimensional in-depth cooperation in the fashion field. On the afternoon of March 30th, Mr. Zhang Qinghui, Chairman of China Fashion Designers Association, and Mr. Etienne COCHET, General Manager of WSN Development Company in France formally signed a memorandum of cooperation with strategic significance in Beijing to further promote the relationship between China and France in fashion and The in-depth communication and cooperation of the accessories industry; at the same time, the two sides will also carry out creative cooperation in professional exhibitions, fashion talent training and exchanges, and design competitions.
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Zhang Qinghui, President of China Fashion Designers Association, and Etienne COCHET, General Manager of French WSN Development Corporation Sign Agreement
In his speech, Zhang Qinghui stated that China's fashion industry is facing tremendous opportunities for development. In this process, it is necessary to strengthen international exchanges and cooperation in order to further enhance the international level of Chinese designers and brands and improve the understanding of global fashion. . The reason why France has become a leader in the international fashion industry is precisely because there are numerous fashion industry platforms like “Who'sNext†that are rich in contents and highly inclusive. China needs more comprehensive and multi-dimensional fashion industry platforms to enhance the maturity of the entire Chinese fashion industry. After the signing of this contract, we will further enhance the cooperation between Chinese designers and brands and WSN, and provide young Chinese designers and brands with better opportunities for learning and business. "We are looking forward to more and more French designers and brands participating in the Mercedes-Benz China International Fashion Week. We also hope that more young Chinese designers will emerge from this kind of cooperation."
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Mr. Etienne COCHET, General Manager of French WSN Development Co., Ltd., believes that the signing of the Sino-French Fashion Cooperation Memorandum will become the beginning of good Sino-French fashion cooperation. China has a huge mid-to-high-end fashion market of about 140 million, which is also an opportunity not to be missed for French mid- to high-end creative brands and designers. It is an inevitable trend for all of us in the shared economy to work together. Etienne COCHET expects to further cooperate with the China Fashion Designers Association to bring the design and creativity of China's young design force to Paris to showcase it to the world. In addition, it hopes to participate in the series of activities of the Mercedes-Benz China International Fashion Week. , show the creativity of French designers and European designers to China. He firmly believes that China and France can have better cooperation in many aspects such as fashion and lifestyle.
As the representative of the cutting-edge designers, Mr. Chen Yu, the design director of China's original designer brand “Get Started,†also accepted media interviews after the meeting. He talked about deep feelings when he participated in the “Who's Next†exhibition in France last year. Not only is the exhibition large in scale and rich in type and style, but he can also access designers and brands from all over the world. He has guidelines and control over the future development direction of his own brand. The expansion of channels is extremely helpful. Chen Yu is very much looking forward to the further cooperation between China and France in the fashion industry. He hopes that he will be able to participate in various fashion events in France through the official platform of CFA in the future. He also hopes to participate in more dynamic and professional fashion activities through the authoritative and high-end industrial platform of the China Fashion Designers Association, thus promoting brand promotion. .
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The main leaders of the China Fashion Designers Association, representatives of the French Investment Embassy in China, and representatives of Chinese original designers attended the scene and witnessed the moment of signing the contract. After the signing of the agreement, the parties carried out friendly exchanges and positive outlook on cooperation in the future fashion field between China and France.
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