French apparel brand "Gorges" jokes men's market

After nearly 20 years of development, China's garment industry has achieved high-speed development and greatly improved both in terms of production capacity and brand operation. China's garment industry has already formed a relatively large scale of economy, promoted the development of the national economy, solved a large part of employment problems and promoted the process of urban and rural development, formed specialty products and brands, and appeared large-scale leading enterprises. It has attracted many small and medium-sized enterprises to join the apparel industry chain, and has also driven technological innovation in related industries. The development and promotion of the overall level of China's garment industry has also accelerated the pace of market competition, and Chinese garment companies are or are already jumping out of the cycle of price competition, starting to pay attention to brand building and actual research and development, and pursuing product differentiation and marketing. Strategy innovation to enhance the company's core competitiveness. No matter if the company is running its own brand or agency, or introducing foreign brands, it is playing a big “marketing warfare”. Under the premise of guaranteeing product quality, enterprises have also enhanced the comprehensive competitiveness of the brand market through the use of image spokespersons, the use of differentiated marketing strategies, and the provision of sound and considerate services.

Foreign brands have "married into" China

According to the statistical data on China's business information, China's large and medium-sized retail enterprises sold a total of 45.41 billion yuan worth of apparel products in 2004, an increase of 20.1% over 2003. The increase in the sales of clothing products indicates that China's clothing market has huge spending power and potential demand, which is also one of the important factors that attract foreign brands to flood the Chinese market. In the Chinese clothing market, there are a large number of foreign brands, occupying more than half of the clothing market, especially in the high-end clothing market, but also the world of foreign brands, few Chinese brands can be included in high-end clothing. The ranks of the brand. Foreign brands are eager to enter the Chinese market, not only because of the huge spending power of the Chinese clothing market, but also to explain the lack of domestic independent brands and the huge gap between them and the world brands.

The "Gangal Crocodile" clothing brand originated in Paris, France in the middle of the 19th century and was founded by the famous French fashion designer Chrisan. "Yanghe Crocodile" upholds the essence of European clothing, integrates exquisite craftsmanship, elegant fabrics, simple style, classical rhythm, and the essence of Eastern and Western cultures. It perfectly embodies the elegant temperament and successful self-confidence of successful urbanites. A sense of accomplishment. After the men's clothing of the “Gangha Crocodile” was elaborately produced, it was favored by the French high-class community at that time, reflecting the charm of the world’s top men’s wear.

Shenzhen Ganga Crocodile Garment Co., Ltd. is a professional clothing group company integrating high-end apparel design, production and sales. In early 1999, it officially introduced the French “German Crocodile” international brand to the Chinese market. "Ganga Crocodile" brand apparel includes men's suits, shirts, jackets, ties, T-shirts, sweaters, belts, shoes, purses and other dozens of series of 24 major categories of products.

Shenzhen Ganga Crocodile Garments Co., Ltd. introduced the "Ganga Crocodile" brand to China, adhering to the French original spirit in design, and combining the oriental body's shape characteristics and aesthetic orientation, retained the original French style of origin, and Catering to the modern Chinese fashion men's business and leisure needs, the success of contemporary Chinese men's taste will be performed just right. The French “German Crocodile” men’s clothing is also favored and appreciated by the majority of consumers in the Chinese market because of its noble, classic, stylish style and the freedom, simplicity, stability, success, self-confidence, personality, and excellent quality. Sales continue to climb.

The company has achieved remarkable results with celebrities

In the face of fierce market competition, in order to recruit more dealers to join and quickly expand the market, many companies have invited celebrities (or celebrities) as brand spokesmen, through the "image spokesperson" to promote popular strategies to reach the brand Strong propaganda and rapid development of the effect.

The brand spokesperson has a long history. Celebrity endorsements have already become one of the marketing strategies for brand development, and they have become increasingly fierce in the market. In the apparel industry, the celebrity endorsement of the clothing brand is also a prosperous event. From time to time, the news that a certain brand has signed a certain star, often a rising star has just risen, immediately there is a company to sign it. As the so-called celebrity endorsements, contests, the celebrities have joined the apparel market more colorful.

As a public figure and idol, celebrities have a strong social awareness, and enterprises can avoid “homogenization of products” and “homogeneity of brands” under the circumstances of selecting the right and choosing the right image spokesperson. Good display of the brand's style and features, and can reflect the brand's personality and differentiation. When the contemporary words of temperament, image and the brand connotation and culture to be shaped by the company are consistent, the spokesperson can indeed add a lot to the brand. A company or brand whose reputation is not high can hire a famous singer, movie star or sports star to become a brand spokesperson. It can be said that it is a shortcut to create a brand, and some of them can also make the company famous overnight. The event marketing, celebrity endorsements, and channel construction centered on the correct brand and marketing strategy plan will provide reasonable market returns for the investment of the company, and will have the effect of “triggering the jade”.

After the “Ganga Crocodile” formally entered the Chinese market, Shenzhen Ganga Crocodile Garments Co., Ltd. has invested heavily in market expansion. This year, according to the connotation and style of the “German Crocodile” brand, the company hired Hong Kong famous movie star Mr. Luo Jialiang as the brand image spokesperson, and added a heavyweight weight to the “Gangha Crocodile” to expand the Chinese market and further enhance "Gangago" brand image and popularity. Luo Jialiang's joining will undoubtedly attract more attention from franchisees and consumers.