[China Glass Network] During the online marketing business, did you (perhaps it has to use) unsolicited emails to send information? Maybe there have been. The result may be a strong protest from people who are irritated by you, and even receive an email bomb. We recommend that you stop doing this kind of self-deprecating thing. However, if you use email correctly and not annoying, you can not only make money but also be safe.
Here we will introduce the proper use of email marketing. There is only one way to "correct" email marketing: send an email to potential customers who first contact you. They won't complain about receiving valuable information.
The following will be welcomed:
- a "more than one minute" prompt;
- special offers;
- newer information on the product;
- The news of the industry in his industry.
Here are seven tips to keep in mind:
1, get an email address
Only by knowing the customer's email address can you email them, so the e-mail marketing step is to collect the email address of the potential customer. Whether on the Internet or offline, arrange a prominent location for the email address on the customer information registration form you use.
2, using ASCII plain text format articles
Use emails in plain text format, use headings and subtitles, don't abuse multiple fonts, try to make emails simple and easy to navigate and read.
3, the document leaves enough margins
Limit each line to 64 characters or less.
4, first pass more important information
The main information and the focus of your appeal should be arranged within the range that can be seen by the front screen.
5, the title of the document as the subject of the mail
The subject is the first thing the recipient can see, and if the topic is attractive and innovative, it can motivate them to open your email. This is very important and should be paid more attention.
6, the shorter the mail, the better
When using traditional marketing methods, some of the promotional articles are more convincing and e-mail is different. This is because email messages are handled differently than printed materials, especially if you have a bunch of emails to organize. It is important to understand the characteristics of this emerging media and try to save the recipient's time on the Internet.
7, check the mail
Check the mail before sending it, starting with the subject, checking the title, body, layout, and additional information until the signature. A successful email is always checked, which is a necessary step.
Larger online companies, including Apple, Excite, Intuit, Microsoft, Symantec, Yahoo, and many others, are now using licensed commercial email marketing. They can do this, you can too! Start your mailing list plan, which is a more important part of successful email marketing.
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