Conversation trend brand Subcrew principal Li Shansen consistently adheres to

As one of the leading representatives of Chinese fashion brands, Subcrew from Hong Kong has become one of the most representative street brands with its unique design style. With the rich design and product series, Subcrew's subcrew eyewear line Subcrew Eyes Wear has also been in recent years. Become a popular sunglasses brand. After attending the Shanghai Optical Industry Expo in March, Sam Lee, who is also an artist and chief executive, once again brought Subcrew Eyes Wear to Beijing to bring everyone new glasses. Established for more than ten years, Subcrew has special significance for every friend who loves trendy culture. This time, NOWRE took the opportunity to bring you an exclusive interview with Li Chansen, detailed answers to the recent Subcrew's new moves, and recent reviews. For the eye-catching Subcrew team changes and other issues, please visit.

Hi~Sam! At the Shanghai International Optics Fair in March, you read some of the stories about Subcrew Eyes Wear. In the past six months, what are the new changes that Subcrew Eyes Wear will be waiting for? Such as the rich women's series, flat frame and so on.

Sam: It's true that there was a big change from half a year ago. Now Subcrew Eyes Wear's production line has all been transferred to Japan. Everyone knows that Japan is unparalleled in materials and workmanship. Subcrew also hopes to learn more in this area. , so this time we will bring more excellent products. In fact, I personally think that sunglasses are just as comfortable to wear. Now that there are more and more neutral designs, I don’t think Subcrew Eyes Wear needs to say that certain women are made exclusively. At present, we’re also starting to prepare flat glasses that can match lenses. Frame, in the future Subcrew Eyes Wear will have better and more comfortable eyewear products for everyone.

How do you balance the identities of these different fields with the multiple roles of brand owners, actors, and DJs? What new moves will the individual make next?

Sam: Actually, I'm fine, because different jobs don't overlap for me. For instance, I can also do Subcrew's work while I'm filming in Hong Kong, so I'm OK. After all, there's always something better than nothing. alright haha! Next will do some of their own music, ready to release the new single "Stealth" during the National Day, we have a new combination - Monkey Men, the current members include me and DJ Wordy, MC Jie, A Fat, but the members of Monkey Men are not fixed and will join new members from time to time. This will bring more diverse music and bring you different feelings. We hope to share more pleasant music with you.

Many of the joint projects that Subcrew had previously brought are basically built together with foreign brands. Now, with the vigorous development of Chinese local culture, will it be considered to cooperate with local original brands in the future?

Sam: This is a certain thing. Actually, we had cooperated with Ji Ming's MESS earlier and got a very good reverse. Now the emergence of many brands has also played a role in promoting the trend culture, so Subcrew will certainly More local new brand cooperation, if the opportunity comes, this is a matter of course. Subcrew will also bring special booths to exchange with everyone during YOHOOD in Shanghai. Interested friends may wish to come and visit.

Now that many brands have started to try cross-border cooperation, explore new areas, or release products that include Lifestyle, what's worth trying for Subcrew?

Sam: Not long after we will be directed by Xu Wei, “Hong Kong’s troubles aren’t it?” The series is also one of the movie brands, so this is also a new attempt by Subcrew. Lifestyle There will be more and more down, such as the stools of skateboards that were done before, and we will meet with you one after another, but for the development of Subcrew in the future, I still hope that I can take every step and will not rush to expand quickly, but instead insist on belonging to The spirit of Subcrew.

Not long ago, we all saw Subcrew's statement on Weibo. We are very concerned about whether Subcrew has produced new changes.

Sam: Actually, Frankie and I were responsible for the design and promotion of Subcrew, such as costumes, glasses, etc. All other parts were handed over to Kobe. But Subcrew does change a bit. Basically, it will be entirely responsible for me and Frankie. The statement has actually been said very clearly. If there is any other news, we will notify you at the first time. But no matter what the future is, Subcrew will not stop. We will continue to work hard.

After more than ten years, it is not an easy task for any brand. Subcrew adheres to the attitude of consistent interpretation. Li Zhen is also making every effort to convey to everyone his own spirit, artists, and people. The development of many fields such as DJ also allows us to see his infinite talent. I believe Subcrew will continue under his leadership regardless of the future.