brand introduction
The founder Yu Qian (Yu Hanen) established the Hann Studio in Hong Kong in 2010 and registered a personal designer brand “White Fogâ€.
WhiteFog brand women's style is simple, gentle lines, focus on fabrics and details, cut neat, overall highlights the gentle and intellectual temperament of women. Designers are good at designing materials that combine different texture effects.
Past works
design concept
The design of autumn and winter of 2018 continues the simple and handsome style of the past. With the collaboration of the young artist Zhu Jinle, the “construction map†is used to apply interesting illustrations to clothing. The colors are concise, the color blocks jump, the lines are smooth, and the fabrics are used more. Glossy fabrics make the entire collection more contemporary.
Designer manuscript
Designer Introduction
Brand founders and representative designers
Yu Qian (Yu Hanen)
In 2007, she received a master's degree in London Fashion Design from London College of Fashion. She has worked for many fashion companies in London and Shanghai and is responsible for the major fashion design work of several European brands. She is currently a teacher at Wuhan Textile University's Clothing Institute and is also a London University of the Arts Shanghai. Representative office, special instructor, Shanghai Representative Office, Birmingham City University. So far has been for a number of well-known brands and companies to do fashion training and lectures, such as the French luxury brand Karl Lagerfeld Carl. Lagerfeld, Sharp Sharp Electric, Fudan University MBA College.
In 2011, 2012 was invited to hold personal brand conference in Ningbo
November 1, 2015, "WhiteFog" personal brand launch conference of China International Fashion Week, "DHUB Design Exchange" static display
March 31, 2017, "WhiteFog" 2017 Autumn Winter Press Conference of China International Fashion Week
November 1st, 2017, China Fashion Week "WhiteFog" Spring and Summer Conference, 2018
WhiteFog 18A/W
2018/03/31 15:00
751D·PARK first workshop
Looking forward to your visit