Italian fashion footwear brand ChiaraFerragni advocates a never-ending female image. Each season, Chiara and his creative team will launch seasonal fashion items. Recently launched in the fall/winter 2016 series, the brand incorporates Chiara's fashion lifestyle aesthetics into the design and launches a new “ski vacation†series of snow boots.
ChiaraFerragni was founded in 2013 by the same-named fashion blogger Chiara Ferragni, and its iconic "bright eye" pattern has since become familiar to the public. ChiaraFerragni's product style blends travel, music, pop culture, contemporary art and more. It is designed to be playful and full of fashion. The shoes are made of high-quality leather from southern Italy and hand-stitched by local craftsmen. Today, ChiaraFerragni series products are available in more than 300 stores around the world. At the same time, the brand has established temporary pop-upstores in Paris, Cologne, Taiwan, London and Dubai. Expand its sales network.
The new snow boots series follows the brand's iconic "Bright Eyes" pattern and the most well-known classic flash diamond fabric, as well as some of the main elements of the ChiaraFerragni 2016 autumn and winter collection, such as composite leather and fine sequins. Available in navy, gold, silver and classic black, the collection is available in both style and knee-length versions.
Chiara and artistic director Mariaelena Morelli also specially invited CharlotteWales to take charge of the filming of this commercial blockbuster. CharlotteWales is well-known in the fashion world and is also a long-time co-photographer of Vogue Magazine's US version. Under the unique design, the model image in the short film complements the warm-colored picture, showing a perfect balance.
This blockbuster film was shot in Milan, and the first-exposure limited edition "Bright Eyes" snowboard will also be one of the latest window display products for brand stores and temporary concept stores.
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