Bosideng menswear spring summer 2017 new release wake up Echo of Eco

On August 20th, Bosideng Men's Wear Spring 2017 New Product Launch Conference and Ordering Conference was held in Changshu Exhibition Center in Jiangsu Province. Agents, distributor representatives, and many people from the fashion industry and media gathered in Changshu to experience Bosideng men's clothing. 2017 spring and summer new product launch.

The theme of the conference was “Wake up to Echo of Eco (ecology)”. It was a symbol of awakening ecology, releasing souls, never giving up on the spirit of exploration, focusing on the essence of the brand, and focusing on the changes in consumer demand. Promote the concept of continuous innovation in product development, for the majority of men to provide classic, stylish, simple and comfortable quality products. On the basis of the original high quality, emphasis is placed on the positioning and attributes of science and technology, environmental protection, and fashion. After uploading and inheriting classics in fashion design, continuing the trend of business and travel, it has released three series of products: exquisite commerce, fashion business, and urban leisure.

Reading the meaning of awakening nature

The new Bosideng men'swear theme title this time is “Awakening”. The design inspiration comes from the island of Mourijiki in “Desert Island for the rest of the world”. Nowadays, the most beautiful place in the world is always the place where the original natural features are preserved. The wide natural environment is desirable. In the spring and summer of 2017, BOSIDENG HOMME inspired the “natural island” with its unique interpretation of fashion language through the inspiration and interpretation of the costume language.

At the press conference, Bosideng men's designers shared the trends in international men's fashion design and 2017 spring-summer product development ideas. After years of deepening market demand research and perfect transformation, Bosideng men's young, stylish product image has been widely recognized by the market. In the spring and summer of 2017, Bosideng men’s clothing insisted on “fashionable light business” and “light leisure series” as the criteria for the development of brand products, and paid more attention to the sense of product line and collocation.

According to reports, Bosideng men's spring and summer 2017 new products are divided into three series of exquisite business, fashion business, urban leisure. In the spring and summer 2017, the fabrics pay more attention to comfort and functionality. The more natural and environmentally friendly fabrics such as cotton and linen gradually replace the previous chemical fibers, and functional designs such as sun protection, waterproof, and storage are added; the main push stripes, marine patterns, marine animals, and the tropics The floral elements such as plants and flowers are a symbol of a relaxed and romantic Mediterranean holiday atmosphere; more importantly, the improvement of the lightweight performance of the version-type craft makes it more adaptable to seasonal and popular trends.

Impress consumers with high cost performance

With the revival of men's fashion sense, China's men's clothing market has gone from the original era of clothing production with production as the core to the era of branding with fashion quality as the engine. Over the years, Bosideng men's clothing has been gaining insight, digging, and meeting consumer needs. According to changes in market demand, Bosideng men's wear accurately positioned the “Business Men's Fashion Lifestyle”, targeting the target consumer groups at the elite middle-class urban men and women aged 30-40, and taking “Best Business Life” as the brand concept. Simple and classic, shaping the new trend of Chinese men's clothing.

Bosideng men's new design style emphasizes the low-key and unexpected structure of the popular elements of detail. The combination of classic cut and crisp bright colors, penetrating a keen sense of fashion and the spirit of adventurousness, the smooth lines of the pattern and the quality of the fabric composition options, interpretation of Bosideng menswear (BOSIDENG HOMME) brand unique elegance and balance. The hard-nosed business atmosphere on weekdays was given a creative twist of whimsy, conveying a refreshingly sophisticated lifestyle and a relaxed, humorous gentleman's atmosphere.