2009 is the twelfth anniversary of the EACHWAY brand, 12 years, EACHWAY from a weak original designer brand has become today's urban white-collar women's elegant image of "spokesperson"; 12 years, EACHWAY (Yi Zhi Hui) from a single brand In the 12 years, EACHWAY Group has developed from a purely traditional apparel industry into a diversified group of "modern apparel + modern media + creative industries". Twelve years, is a reincarnation. In its 12 years of development, EACHWAY (China Arts & Crafts Co., Ltd.) has experienced the ebb and flow of the market along with the Chinese garment industry along with the Chinese economy. It is also progressing again and again to improve and enhance it. 2008, EACHWAY for the first time to participate in China International Fashion Week, founder and chief designer Zhao Hui Chau won the title of China's top ten fashion designers. On the Chinese clothing brand annual awards selected, EACHWAY re-selected brand style awards. Why, always EACHWAY? Unique brand charm A successful person, the whole body is always exudes a distinctive charm, and a brand's success also comes from its unique brand charm. The glory of art is derived from its adherence to original design and tireless pursuit of the brand culture. In 1997, at the beginning of the brand establishment, "Yi Hui Hui" established its distinctive style and unique cultural pursuit. The artistic art of "Yi Hui Hui" not only expresses the love of art to Zhao Huizhou, the founder of the brand, but also the pursuit of art for the brand "Yi Yi Hui". The excerpts from Zhao Hui Zhou's name, Arts and flowers "can become a wonderful garment industry. The fresh and elegant atmosphere of flowers and grasses contained in "Chau Chau" is bound to be the style line of "Art of Flowers" somewhere - simple and natural, fresh and elegant, fashionable and introverted. Since its establishment, Yi Hui Hui has been working hard to convey the idea that art is not superb, but just as the sun and the air can be perceived everywhere in life. Like Yi Hui's costume, everyone can feel The design changes. With simple and clear lines, patchwork texture, highlight the simple, generous and refined; adhere to the classic black, white, gray theme, with elegant colors embellishment, showing subtle elegance; using environmentally friendly and comfortable natural fabrics, unique and Elegant floral pattern, show fresh and natural charm. Inadvertently fold the fold, hand-embroidered lace flowers, delicate bow, lifelike three-dimensional silk flowers, taking into account the structure and details of the deal, all reflect the creative arts unique design ideas: your temperament could have been Be read International multi-brand development The distinctive style, unique culture and unswerving adherence make EACHWAY quickly become the leader of women's brand in just a few years, while the followers of EACHWAY's market appeal also appear in large numbers. Faced with the vicious competition in the market, EACHWAY failed to timely make its own decision with scale and speed to improve itself. It put forward the business idea of ​​"changing life with design", from the brand culture construction to the height of corporate culture construction, A single brand to multi-brand development, and began to further integrate with the international market development strategy. In 2007, after 10 years of EACHWAY brand, EACHWAHY Group launched two grand brand names: SOFA, a fashion art lifestyle brand and HUI, a high-end women's designer brand. Inspired by Italy's SOFA brand, to highlight creativity, art for the purpose of communication, self-esteem personality, that "I have my place" to define the urban high-quality leisure lifestyle, fashion interpretation of the new classic. High-end women's designer brand HUI, by the EACHWAY (Arts of the Hui) Group together well-known Italian fashion group and designers to create. HUI to reshape the classic brush, with a subtle low-key luxury, depicting the oriental eyes of the Western fashion aristocracy. As a masterpiece of EACHWAY Fashion Group ten years later, HUI incorporates Italy's cutting-edge design concept, advanced Italian fashion production process and fine superior quality pursuit. The cooperation with Italy has enabled EACHWAY to directly connect with the international fashion industry and lay the most solid foundation for EACHWAY to enter the international market and become a brand with its own fashionable discourse power basis. Innovation and upgrading of traditional industries with creativity International development is EACHWAY (Arts and the arts) to expand the scale of accumulation of strength of the important layout, but also an inevitable choice. The diversity of development, and actively explore the creative use of the traditional apparel industry upgrade and transformation of the road, it is EACHWAY (Arts and the Arts) in the future development of industrial high ground to take a long-term perspective. As early as 2005, EACHWAY Group made clear three major directions for the future development of the enterprise: modern dress + modern media + creative industry, thus creating a new model for the transformation and upgrading of the traditional apparel and garment industry. On this basis, EACHWAY Group started to build an EACHWAY creative industrial park with an area of ​​47,000 square meters, aiming to build an international fashion industry chain with production, study and research. The fact also affirms the EACHWAY (Art of Hui) persistence and exploration. When the subprime mortgage crisis in the United States evolved into a global financial crisis sweeping the globe, the real economy in China was not less affected. In particular, the export-processing enterprises in the Pearl River Delta, Jiangsu and Zhejiang provinces and other places were affected. In the fight against the financial crisis, the government and state not only launched 4 trillion yuan of investment to boost domestic demand, but also devoted more attention to the transformation and upgrading of traditional industries. They vigorously promoted the creative industries and promoted the transformation and upgrading of traditional industries. The EACHWAY (Arts of the Hui) because of its brand, the creative insistence, in this ongoing storm to be good to yourself. The formation of a good business, after all, there is a precipitated power. Twelve years, both in the East and in the West, are a time dimension enlightening new students. In the next reincarnation, EACHWAY will write about its creative history.