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In May 2016, De Fenner underwear brand hand in hand with the International Supermodel champion champion Kong Lingya debut at the 11th Shenzhen International Underwear brand exhibition, bright and fresh exhibition hall design, rich and varied product display, pretty and pleasant Fashion models to attract the attention of visitors. The Beauty Network Xiaobian also came to the Defena Lingerie Pavilion, and had the honor to interview Defena Lin Qinsheng underwear chairman, take us to fully understand the Defina brand.
Beauty Network Reporter: Welcome to China Beauty Network broadcast live, I now where the location is Defenna Pavilion, sitting next to me this is Defina Chairman Qin. Qin total Hello!
Qin total: Hello
Beauty Network Reporter: Please tell us a brief introduction of the next Fenna brand, so that more people understand it.
General Qin: Defina brand belongs to Hong Kong Defina Group, Devin Fen in Hong Kong in 2005 before engaging in international trade, and then January 1, 2005 fought in the country, then returned to do Defena brand is By a change in the international situation and the unlimited domestic business opportunities.
Beauty Network Reporter: Interview has just begun, we talk about Di Fenna's wedding, in February 2016, we Fen Fen formally listed, that we certainly have also made a lot of efforts, it was officially listed the moment, Qin always have any feelings?
Qin General: In fact, the day it went public, there are many things I would like to say when I came to power, but most of all I want to say is thanksgiving and gratitude. I also thank my fellow colleagues for their support and love for so many years, De Fenner brand employees hard work and labor, but also to thank my family for their support and company, so the moment I came to power most want to say is the gratitude and thanks.
Beauty Network Reporter: Every business has to step by step towards the success of the development, that our brand has been listed, then what our brand dynamic?
Qin General: At this moment, Defena has entered the palace of capital, the first thing we need to do is to rely on the entity to make money to make money, through financial appreciation, so in the next three years, Fenifer will set up 10 in the country Branch, at the same time will use three years will be opened in the country a very high cost of De Fenner franchise stores.
Beauty Network Reporter: It is understood that Defina was sponsored Miss Asia contest last year, then what are the harvested this contest?
Qin General: In fact, all the events sponsored by Defenna is a beautiful undertaking, hoping to present the beauty of body appreciation to the world. For Defenna, sponsoring the beautiful event is mainly to enhance the popularity and reputation of Defina And awareness.
Beauty Network Reporter: For listed companies, we have not forgotten some of the promotional methods of the show, that we want to exhibit this effect?
Qin General: The main purpose of the show, or to enhance the visibility and reputation of the brand Defena, the brand image of Defina, the products of Defina, the dissemination of Defina's health philosophy.
Beauty Network Reporter: Defina's dealers are now more and more, it certainly is inseparable from the joining advantages of Defina, then Qin sum we talk about Defina's joining advantages.
Qin General: In fact, in this economic environment, special in our trade, you currently give franchisees what policy is useless, in fact, to any policy can not solve the problem, the fundamental solution to the problem is a profit model ,business model. So Di Fenna franchisee to the franchisee is not a preferential policy, but to give a good profit model, so that our franchisee to make money. In fact, the purpose of the business model is what? Is to solve the problem of distribution of benefits, how do you distribute the benefits and manufacturers, franchisees, consumers assigned to deal with this is the most crucial and most central issue, so Defena's future will be committed to creating a Fenner underwear ecology The wall, this Defena underwear eco-wall is set up to solve the problem of distribution of benefits. So you give the franchisee preferential policies are short-term, a good business model profit model is the long-term plan, this is the franchisee is willing to follow Di Fenna go.
Definer all around health, Definer's purpose is to protect the health and beauty of women's breasts, so Defenna from the beginning of last year planning three centers, the first center is the health output center, the second center Called the Center for Health Communication, the third center is a health nourishment center, so everything Fennel around the women's breasts healthy and beautiful.
Beauty Network Reporter: deep brand culture to help the rapid development of the brand, that Fen Fenna now in the development of the country?
Qin total: After more than 10 years of hard work, but also the vast number of consumer support and love, the current Di Fenna in the country already has more than 1,000 terminal sales outlets.
Beauty Network Reporter: Interview Finally, Qin shares with us to share about Fen Fenna three to five years of development planning.
Qin total: the next three years of Finnair planning, especially after listing this year, in the next three years Di Fenna will set up 10 branches in the country, at the same time opened more than 1,000 stores in the country Di Fenna, Di Fenna high cost of the healthiest and most beautiful products available to consumers.
Beauty Network Reporter: Well, today's interview came here, I believe Defena future development will be getting better, thank you.
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